Google makes search more personal

The 'Search plus Your World' changes bring Google+ closer into the search fold.


Google has announced three features designed to make search more personal.

The first is Personal Results, which presents users with contacts' Google+ posts and photos for whatever terms they search.

"This is search that truly knows me, and gives me a result page that only I can see," said Amit Singhal, Google Fellow, in a blog post.

Advertisement - Article continues below

"And while I get a nice mix of personal results with results from the web, I can also click the link at the top of the results page (red arrow) for the option to search only within my world."

This is search that truly knows me, and gives me a result page that only I can see.

The second major addition is Profiles in Search, which means when users search for a friend's name, Google will bring up a personalised profile prediction in autocomplete.

The new People and Pages feature links the other two additions by finding people profiles and Google+ pages related to a specific topic.

"Starting today, if you search for a topic like [music] or [baseball], you might see prominent people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page," Singhal added.

Advertisement - Article continues below

"You can connect with them on Google+, strike up meaningful conversations and discover entire communities in a way that simply wasn't possible before."

Advertisement - Article continues below

In a bid to maintain privacy for users, Google has provided "interface elements and control settings" similar to those found on Google+.

A toggle on the upper right of the results page, meanwhile, will let users see what their search results look like without personal content.

The "Search plus Your World" changes will roll out to signed-in English users on in the next few days. See below for a video explaining the new features.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now


Google Android

Arizona files lawsuit against Google for illegally tracking Android users’ locations

29 May 2020
email providers

Gmail introduces new features to makes personalizing your inbox easier

28 May 2020
Google Android

Google Assistant can now verify payments using your voice

27 May 2020
Google Android

Google Maps celebrates Global Accessibility Awareness Day with Accessible Places

22 May 2020

Most Popular


Apple confirms serious bugs in iOS 13.5

4 Jun 2020

The UK looks to Japan and South Korea for 5G equipment

4 Jun 2020

Tycoon ransomware discovered using Java image files to target software firms

5 Jun 2020