What should RIM do to recapture the attention of businesses?

Features
By Maggie Holland
published

We asked some of the experts on our IT Pro Leader Board what RIM should do next to help elevate its status in the enterprise space. Here’s what they had to say…

solution

BlackBerry maker RIM's co-chief executives Mike Lazaridis and Jim Balsillie recently stepped down to make way for new blood.

RIM needs to reinvent itself.

Thorsten Heins, a RIM employee at the company since 2007, has taken over the reins as leader. He's already unveiled bold plans to change things

But what does the company need to do to get back in the good books of businesses? We asked some of the members of our IT Pro Leader Board that very question:

What does RIM need to do to recapture the attention of businesses?

"I believe that RIM needs to reinvent itself. It has lost too much ground to Apple and Android devices in what is a very fast paced competitive market.

It still has a robust enterprise application set that it could consider offering as a solution for securing a hybrid BYOD landscape within a large organisation.

Also, in my opinion, RIM still has great handsets for the business user that could potentially be offered with a non-RIM OS, probably Android, but Windows Mobile may also be a worthy contender.

It still has great potential from its IP, however, its leadership team needs to regroup and refocus in a relatively short time frame if they are to capitalise on opportunities still available."

Adam Gerard. CTO, Late Rooms

Maggie Holland
Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.