What should RIM do to recapture the attention of businesses?
We asked some of the experts on our IT Pro Leader Board what RIM should do next to help elevate its status in the enterprise space. Here’s what they had to say…
The company's not "cool" any more.
For a company of our size, we want to offer our users something they want to have. They need to be happy to use and own it and not try to bypass it. For the majority of our users, that just isn't the case with RIM.
The company's not "cool" any more and doesn't have all the extra apps that people want. Most of them want to use their own devices anyway. They are happy to follow simple instructions and don't rely on the IT team for detailed support.
The consumerisation of IT in general and mobile devices in particular means that the choice of smartphone is a very personal one and can't be driven from a central IT policy.
Instead of Research In Motion, RIM seems to now be an abbreviation of "Reactive In Market.
From an IT perspective, it doesn't have the right offering either. We have a hosted exchange environment. We can connect any Apple, Android and Windows smartphones without the need for any additional hardware, software or licensing charge. Why would we want to incur additional costs for a worse solution?
RIM needs to make a set of tough decisions and realise the world of smart devices has changed. Maybe not for large corporations, but SMEs won't take it seriously with its current architecture."
Liam Quinn, IT director, Richmond Events
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