Q&A: Daniel Reed, Reader's Digest

We spoke to the man in charge of the technology strategy for Reader’s Digest in Europe and Asia Pacific.

As part of our leadership series, IT Pro spoke to Daniel Reed, vice president of IT for Reader's Digest in Europe and Asia Pacific.

When it comes to change management and communication, it is never complete, never done.

Describe your role in three words.

IT/Commercial Leadership

Advertisement - Article continues below

How did you get to where you are today/into IT/business?

After university, I worked in several roles from general business graduate development, through to some great commercial management blending business support functions of IT and finance and operations. I then became a pure IT consultant and was promoted through the ranks of IT management and leadership within large corporations.

The constant was a personal drive and a focus on doing the right things that deliver results and a positive impact from IT.

What's the biggest challenge of being a modern-day CTO?

Partnering with business, which is changing so fast with so many challenges and ensuring IT is leveraged to add value in demonstrable ways through appropriate investments and solutions.

And the most rewarding thing?

Large-scale transformation project success. Leading a team to deliver needed changes that have a significant positive impact from both a technology and business perspective.

What is the biggest mistake you think you've made?

One key mistake that I have really learnt from is to never assume communication and change management has been completed or delivered. I learnt this when leading a global IT lead transformation programme.

Everyone should know, when it comes to change management and communication, it is never complete, never done. It needs to be recurring and continual to support the changes. What's more you need to measure the status from the actual people being communicated to. In many cases ensure accompanying formal/written agreements to the changes being communicated.

Advertisement - Article continues below

And, conversely, your greatest success?

Equally, I have experienced huge success around delivering large-scale changes successfully when IT, process and people changes are delivered very effectively in a co-ordinated programme.

Featured Resources

The essential guide to cloud-based backup and disaster recovery

Support business continuity by building a holistic emergency plan

Download now

Trends in modern data protection

A comprehensive view of the data protection landscape

Download now

How do vulnerabilities get into software?

90% of security incidents result from exploits against defects in software

Download now

Delivering the future of work - now

The CIO’s guide to building the unified digital workspace for today’s hybrid and multi-cloud strategies.

Download now

Most Popular

Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019
Amazon Web Services (AWS)

What to expect from AWS Re:Invent 2019

29 Nov 2019
Business strategy

Huawei takes the US trade sanctions into its own hands

3 Dec 2019

Five signs that it’s time to retire IT kit

29 Nov 2019