MWC 2012: Time to look to future of mobile apps

We are so caught up in the battle between web and native, we aren't looking to the future, claims Frog's creative director.


Mobile applications are a dominant force in both work and play, but the ongoing fight to decide whether native or web applications are superior is hindering advancement in the area altogether.

So claims Scott Jenson, creative director at application design company Frog, who believes we need to look past the technology of today and start thinking about what the future will bring.

"When we talk about the iPad and when the iPad 3 comes out... what do we talk about?" he asked the packed out keynote at this year's Mobile World Congress 2012. "We say it's faster, or it's got more pixels, wow... not really that exciting is it?"

"When we talk about the future we speed bump the past, we are always looking in the rear view mirror expecting the new launches to be based around the technology available now. But that can't be the way for mobile apps."

Jenson spoke of the battle between native and web, falling very much on the latter's side, but tried to hammer home the point the industry must to do more than squabble.

"We have all [been] excited by native and web, but there are more exciting things [in the future] and we are too busy fighting over here," he added.

The next step on the road for applications centres around the sensors on your phone, claimed Jenson, namely GPRS, Wi-Fi, BlueTooth and RFID. Instead of downloading a whole application or searching online, these sensors will interact with the objects around you, from a food product to a bus stop, giving you all the information you need instantly.

"Look, am I going to walk up to a poster and install the app to [access the extra info) on it?" he said. "No. I want to use it and lose it, so [developers] have to start with the attitude of [a user that is] not sure what [they] want."

This is different to the world of the past 50 years, claimed Jenson. Although devices have got smaller, faster and cheaper, the nature of applications has remained the same.

"Why do we think we have to keep working this way?" he said - with audible frustration.

The creative director concluded: "We want to see the future but we are being blinded by certain paradigms of the day. There is nothing wrong with this paradigm but, seriously, are we all going to be using iPhones in 30 years?"

"We need to stop getting [caught up] in today's paradigms [and] we need to start inventing the future."

Featured Resources

The ultimate law enforcement agency guide to going mobile

Best practices for implementing a mobile device program

Free download

The business value of Red Hat OpenShift

Platform cost savings, ROI, and the challenges and opportunities of Red Hat OpenShift

Free download

Managing security and risk across the IT supply chain: A practical approach

Best practices for IT supply chain security

Free download

Digital remote monitoring and dispatch services’ impact on edge computing and data centres

Seven trends redefining remote monitoring and field service dispatch service requirements

Free download

Most Popular

Best Linux distros 2021
operating systems

Best Linux distros 2021

11 Oct 2021
What is cyber warfare?

What is cyber warfare?

15 Oct 2021
HPE wins networking contract with Birmingham 2022 Commonwealth Games
Network & Internet

HPE wins networking contract with Birmingham 2022 Commonwealth Games

15 Oct 2021