IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Three reasons to care about the third-generation iPad

It might not be called the iPad 3, but we give you three reasons to care about the tablet despite yesterday's underwhelming launch.

The new iPad

The new iPad arrived yesterday. Despite being the third-generation iPad and having 1080p (otherwise known as full HD) capability, it was not the iPad 3, nor the iPad HD as some continued to call it even after the launch.

On initial inspection, the new iPad is an underwhelming beast. Some had expected/hoped haptic technology would be added, making the tactile experience truly unique. Others wanted additional ports, which they didn't get.

Despite some analysts reverting to clichs like "it's an evolution, not a revolution," last night was one of the most uninspiring Apple launches to date.

Sadly, Apple has decided to use the term "resolutionary" in its marketing puffery.

But there are a few reasons to like the new iPad. In the nomenclatural absence of the numeral 3', here's three of them...

The display

Undoubtedly the most exciting thing about the new iPad, the screen packs in a load of pixels. The Retina'-style display at 2,048 x 1,536 squeezes in 264 pixels in every inch. That's better than any other tablet on the market and makes for some seriously high-definition viewing.

For businesses, that should help make video calls, whether over Skype, Citrix GoToMeeting, or whatever you use, significantly better. Reports will look a bit shinier too, with potential for aesthetically pleasing interactive 3D graphs, which everyone loves, right?

Sadly, Apple has decided to use the term "resolutionary" in its marketing puffery. So they've tainted the excitement a bit there...

The power

This is something of a contentious area at the minute, but if Apple's claims are to be believed then the A5X processor inside the iPad has some serious clout. The vendor claimed it was five times faster than Tegra 3 Nvidia's quadcore CPU found in the Asus Eee Pad Transformer Prime, amongst other iPad rivals.

We'll have to wait until we actually get our hands on the device, but if it does contain that much power, graphics and speed will both get a major boost. The demo last night of Infinity Blade: Dungeons has already wowed many. Especially those who love big, shiny swords.

4G... when we get it

The UK won't get 4G until the end of this year at the earliest. Even then, it will be limited to Everything Everywhere customers, if the Orange and T-Mobile merged company gets Ofcom permission. LTE connections won't cover most of the country until 2017, according to current estimates.

Nevertheless, for those who do get to use their iPads over a 4G connection, it will be a lot of fun. Imagine collaborating in near real-time when on the move. Or being able to download all those impressive apps from the App Store at speed, without running over Wi-Fi.

For now, many will still be able to enjoy decent speeds (Apple claimed 42Mbps) over HSPA+. That's enough to get excited about for now.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

The Total Economic Impact™ of Apple Mac in Enterprise: M1 update
Whitepaper

The Total Economic Impact™ of Apple Mac in Enterprise: M1 update

12 May 2022
Three lessons the iPod can teach us about disruption
Technology

Three lessons the iPod can teach us about disruption

11 May 2022
Best smartphone 2022: The top handsets from Apple, Samsung, Google and more
Mobile

Best smartphone 2022: The top handsets from Apple, Samsung, Google and more

8 Apr 2022
IT Pro News In Review: The Works cyber attack, Lenovo recruitment drive, old macOS vulnerabilities
cyber security

IT Pro News In Review: The Works cyber attack, Lenovo recruitment drive, old macOS vulnerabilities

8 Apr 2022

Most Popular

Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
IT admin deletes company’s databases and is jailed for seven years
Policy & legislation

IT admin deletes company’s databases and is jailed for seven years

16 May 2022