Google and privacy: What’s the problem?

Google’s unification of its privacy policies has brought the firm wide criticism. But what’s actually the issue? Simon Brew has been taking a look…

It's the size and reach of Google, though, that magnifies the concern, and that's something there's no escaping from. At a point where privacy concerns are pretty paramount anyway, the firm has brought in arguably the biggest such change in its history. This remains so no matter how much it argues that "these changes will make our services even better"

If the firm hoped that the speed of the implementation of its changes would lessen the scrutiny of them, then it's out of luck. Murmurings suggest several individual countries may be on the warpath here, although hard action is likely to be thin on the ground.

The likelihood is that Google will win its gamble, that the furore will die down, and that the firm's advertising revenues will increase. It may yet, though, have a price to pay, if not now, then the next time it comes to make a sizeable change.

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
How do I fix the Windows 10 Start Menu if it's frozen?
operating systems

How do I fix the Windows 10 Start Menu if it's frozen?

3 Aug 2020