Google and privacy: What’s the problem?

Google’s unification of its privacy policies has brought the firm wide criticism. But what’s actually the issue? Simon Brew has been taking a look…

It's the size and reach of Google, though, that magnifies the concern, and that's something there's no escaping from. At a point where privacy concerns are pretty paramount anyway, the firm has brought in arguably the biggest such change in its history. This remains so no matter how much it argues that "these changes will make our services even better"

If the firm hoped that the speed of the implementation of its changes would lessen the scrutiny of them, then it's out of luck. Murmurings suggest several individual countries may be on the warpath here, although hard action is likely to be thin on the ground.

The likelihood is that Google will win its gamble, that the furore will die down, and that the firm's advertising revenues will increase. It may yet, though, have a price to pay, if not now, then the next time it comes to make a sizeable change.

Featured Resources

Application security fallacies and realities

Web application attacks are the most common vulnerability, so what is the truth about application security?

Download now

Your first step researching Managed File Transfer

Advice and expertise on researching the right MFT solution for your business

Download now

The KPIs you should be measuring

How MSPs can measure performance and evaluate their relationships with clients

Download now

Life in the digital workspace

A guide to technology and the changing concept of workspace

Download now
Advertisement

Most Popular

Visit/business-strategy/mergers-and-acquisitions/354191/xerox-threatens-hostile-takeover-after-hp-rebuffs
mergers and acquisitions

Xerox threatens hostile takeover after HP rebuffs $30bn takeover

22 Nov 2019
Visit/security/data-breaches/354192/t-mobile-data-breach-affects-more-than-a-million-users
data breaches

T-Mobile data breach affects more than a million users

25 Nov 2019
Visit/mobile/google-android/354189/samsung-galaxy-a90-5g-review-simply-the-best-value-5g-phone
Google Android

Samsung Galaxy A90 5G review: Simply the best value 5G phone

22 Nov 2019
Visit/business-strategy/it-infrastructure/354188/tsb-payment-delays-suggest-second-it-meltdown
IT infrastructure

TSB payment delays suggest second IT meltdown

22 Nov 2019