Google and privacy: What’s the problem?

Google’s unification of its privacy policies has brought the firm wide criticism. But what’s actually the issue? Simon Brew has been taking a look…

It's the size and reach of Google, though, that magnifies the concern, and that's something there's no escaping from. At a point where privacy concerns are pretty paramount anyway, the firm has brought in arguably the biggest such change in its history. This remains so no matter how much it argues that "these changes will make our services even better"

If the firm hoped that the speed of the implementation of its changes would lessen the scrutiny of them, then it's out of luck. Murmurings suggest several individual countries may be on the warpath here, although hard action is likely to be thin on the ground.

The likelihood is that Google will win its gamble, that the furore will die down, and that the firm's advertising revenues will increase. It may yet, though, have a price to pay, if not now, then the next time it comes to make a sizeable change.

Featured Resources

Digital document processes in 2020: A spotlight on Western Europe

The shift from best practice to business necessity

Download now

Four security considerations for cloud migration

The good, the bad, and the ugly of cloud computing

Download now

VR leads the way in manufacturing

How VR is digitally transforming our world

Download now

Deeper than digital

Top-performing modern enterprises show why more perfect software is fundamental to success

Download now

Most Popular

The top 12 password-cracking techniques used by hackers
Security

The top 12 password-cracking techniques used by hackers

5 Oct 2020
Google blocked record-breaking 2.5Tbps DDoS attack in 2017
Security

Google blocked record-breaking 2.5Tbps DDoS attack in 2017

19 Oct 2020
What is a 502 bad gateway and how do you fix it?
web hosting

What is a 502 bad gateway and how do you fix it?

5 Oct 2020