DellSF 2012: Dell sets out post-acquistion strategy

Hardware giant tells IT Pro its "end-to-end" integration plans for the technologies its picked up in recent years.

Dell has unveiled the fruits of its acquisition spree with a series of new products, and outlined how it's bringing the technologies together to provide an end-to-end' offering it reckons sets it apart it from its rivals.

The vendor has pursued a series of acquisitions over the past couple of years in a bid to build out a full stack of storage, networking and security solutions for the enterprise.

Our differentiation will be an end-to-end solution that targets individual markets.

Key technologies on display at the vendor's Storage Forum this week have mostly been based around Dell's Compellent, EqualLogic and Force10 buys.

The firm claims that having so many technological strings to its bow sets it apart from its rivals in the crowded storage market.

"The reason why we've been so aggressive with our IP plan of acquisition is that you need to have your own IP and go-to-market strategy. The differentiation will be an end-to-end solution that targets individual markets," John Everett, Dell's storage business manager for EMEA told IT Pro.

"We're no longer a server company, we're no longer storage, we're no longer software. Our products are moving where the market's going, and that means the converging and unifying of our products so [they] work together so Dell's responsible for the end-to-end solution."

With the two key themes at the Boston conference being convergence and unified storage, Dell unveiled a host of new products. "We have spent a year and a half integrating all these technologies into our Fluid Data architecture," said Everett.

"We are involved in some very interesting storage discussions which we've never been in before," said Everett, who added that Dell is now "in an innovation phase".

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

Trust: Are you being served?
Sponsored

Trust: Are you being served?

21 Sep 2021
Dell launches new security services to tackle surging data demands
cyber security

Dell launches new security services to tackle surging data demands

10 Sep 2021
Optimising workload placement in your hybrid cloud
Whitepaper

Optimising workload placement in your hybrid cloud

24 Aug 2021
Visualisation in the virtual reality age
Whitepaper

Visualisation in the virtual reality age

23 Aug 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

17 Sep 2021