Analysts express mixed feelings over Apple and Android's tablet fortunes

IDG tips Google's OS for success, while IDC claims iOS devices will continue to dominate the market for a long time to come.

Android res

The popularity of Android tablets in the enterprise is set to soar, as sales outstrip those of the iPad, according to a new report.

In a worldwide survey involving 3,124 IT-business decision makers, it was found that 44 per cent of first time buyers would opt for an Android tablet, while 27 per cent would choose an Apple iPad.

Advertisement - Article continues below

The research is bad news for Microsoft, with only three per cent of those polled looking for a Window 8 tablet.

The poll, conducted by research organisation IDG Connect, found that 71 per cent of respondents already owned a tablet, with just over half (51 per cent) possessing an iPad.

Among prospective buyers, preference for Android is lowest in North America (30 per cent) and Australia/New Zealand (35 per cent), but highest in Africa (44 per cent).

The exception to this developed and developing world split occurs in Europe, where only 23 per cent of non-owners plan to purchase an iPad, compared with 49 per cent who will buy an Android tablet.

Kathryn Cave, one of the report's authors, said the rise in tablet usage is "set to have a fundamental impact on IT and business over the next few years.

Advertisement - Article continues below

"These findings signify changes in work mobile consumption and market leadership in the tablet arena. They also have implications for business in emerging regions, IT security and marketers worldwide," she added.

Advertisement - Article continues below

Meanwhile, in a separate report by IDG Connect's sister company IDC, it was reported that iPad sales are increasing.

IDC forecasts tablet shipments of 107.4 million units, up from its prior target of 106.1 million. It also upped its 2013 shipment estimates to 142.8 million units from 137.4 million.

It predicts that tablet shipments will hit 222.1 million units by 2016.

In addition to increasing the unit totals for 2012, IDC also updated its forecast to shift a larger percentage of future units toward iOS and away from Android.

IDC now expects iOS to grow its share of the market from 58.2 per cent in 2011 to 62.5 per cent this year.

Meanwhile Android's share is expected to slip from 38.7 per cent in 2011 to 36.5 per cent in 2012. IDC expects third-place Blackberry to slip from 1.7 per cent to 1 per cent.

"After a very strong launch of new products in March, Apple's iPad shows few signs of slowing down," said Tom Mainelli, research director of mobile connected devices at IDC.

Advertisement - Article continues below

"The addition of the Retina Display and 4G capabilities to the third-generation products clearly enticed many current owners to upgrade. And Apple's decision to keep [the] iPad 2 in the market seems to be paying off as well.

If Apple launches a sub-$300, 7-inch product into the market later this year as rumoured, we expect the company's grip on this market to become even stronger," he added.

Featured Resources

Top 5 challenges of migrating applications to the cloud

Explore how VMware Cloud on AWS helps to address common cloud migration challenges

Download now

3 reasons why now is the time to rethink your network

Changing requirements call for new solutions

Download now

All-flash buyer’s guide

Tips for evaluating Solid-State Arrays

Download now

Enabling enterprise machine and deep learning with intelligent storage

The power of AI can only be realised through efficient and performant delivery of data

Download now


Policy & legislation

Apple fined £1bn ($1.2bn) by French antitrust regulator

16 Mar 2020

Apple MacBook Pro 15in vs Dell XPS 15: Clash of the titans

6 Mar 2020
Mobile Phones

Apple iPhone 11 Pro review: Very nearly the perfect phone

3 Mar 2020
Mobile Phones

Apple agrees to pay half a billion for slowing older generation iPhones

3 Mar 2020

Most Popular

Mobile Phones

Apple lifts iPhone purchase restrictions

23 Mar 2020
operating systems

Report: Apple is aware of iOS 13 hotspot disconnect issue

23 Mar 2020
data breaches

General Electric employees hit by Canon data breach

24 Mar 2020
cyber security

Hackers expose yet another Windows 10 vulnerability

23 Mar 2020