Research: Young people unfazed by handing over data

Survey shows that 16-to-24 year olds are more likely to trust businesses with their data than older generations.

Data flows

People in the 16-to-24 year old age bracket are more likely to trust businesses with their data than older generations, research shows.

More than 2,000 people took part in the poll, which was commissioned by data integration software provider Informatica.

According to its findings, Facebook, bank statements and search engine history are considered to be the top three sources of personal information.

Meanwhile, family doctors, banks and mobile operators emerged as the organisations people have the most confidence in not to share their data.

In total, just 35 per cent of UK adults trust business to use their personal data.

A third of respondents thought companies exploited their data by sharing it with third parties without permission, while half said sharing their personal data gave businesses the opportunity to invade their privacy.

However, it seems the younger generation is more willing to share personal information with businesses.

The research reveals 59 per cent of 18-to-24-year-olds and 48 per cent of 25-to-34-year-olds would be inclined to give personal information to business, if they knew what it would be used for.

Chris Boorman, chief marketing officer of Informatica, said the research highlights a trust issue between business and customers, which can be easily addressed through better communication.

"There's an opportunity for organisations to be more transparent with consumers when it comes to how they plan to use their personal information and what's in it for the consumer," Boorman said.

"Achieve this, and companies can forge stronger relationships with their customers."

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

Andrew Bosworth to replace Mike Schroepfer as Facebook CTO
Careers & training

Andrew Bosworth to replace Mike Schroepfer as Facebook CTO

23 Sep 2021
The IT Pro Podcast: Why techies shouldn’t become managers
Careers & training

The IT Pro Podcast: Why techies shouldn’t become managers

10 Sep 2021
Podcast transcript: Why techies shouldn’t become managers
Careers & training

Podcast transcript: Why techies shouldn’t become managers

10 Sep 2021
Four traits of leaders at connected companies
Whitepaper

Four traits of leaders at connected companies

8 Sep 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
London ranks second to Silicon Valley as world's best startup hub
startups

London ranks second to Silicon Valley as world's best startup hub

22 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021