IBM testing augmented reality shopping app

Big Blue wants to help customers with their weekly shop and boost sales for retailers.

IBM augmented reality

IBM is testing an augmented reality application that will provide customers with information and recommendations while carrying out their weekly shop.

The prototype is being developed by IBM's Research lab in Haifa, Israel. When a smartphone or tablet with a camera is pointed at some merchandise, the product will be recognised based on its shape, colour and packaging using IBM's Smarter Commerce software.

IBM expects the app to not only benefit customers, but drive business for retailers by increasing the amount of interaction while they shop.

The product will be displayed on screen with information such as ingredients, customer rating and price superimposed over the top.

Users will be able to download the app to their mobile when walking into a supermarket. They will be required to register once and set up preferences. For example, they can state if they want cereal with low-sugar, kosher food or want to avoid any products with lactose.

Once preferences have been selected, a user can browse an aisle and the app will pinpoint food which meets the selected criteria.

Users can also grant permissions to social networks such as Facebook. This means, if a friend has commented on a product, it will be displayed on screen.

IBM expects the app to not only benefit customers, but drive business for retailers by increasing the amount of interaction while they shop. The app is expected to boost sales by allowing retailers to cross-sell and entice purchases with discounts, the firm said.

"In the age of social media, consumer expectations are soaring and people want information and advice about the products they're going to buy," said Sima Nadler, retail lead at IBM Research.

"By closing the gap between the online and in-store shopping experience, marketers can appeal to the individual needs of consumers and keep them coming back."

Up until now, augmented reality has had limited uses in the real-world, and the ability to use the technology for weekly shopping could kick-start widespread adoption.

IBM has not giving any information on when the app will be available, only noting that trials are being carried out in US retailers.

Featured Resources

Navigating the new normal: A fast guide to remote working

A smooth transition will support operations for years to come

Download now

Leading the data race

The trends driving the future of data science

Download now

How to create 1:1 customer experiences at scale

Meet the technology capable of delivering the personalisation your customers crave

Download now

How to achieve daily SAP releases

Accelerate the pace of SAP change to support your digital strategy

Download now

Recommended

IBM ‘discriminated against older employees’ when making job cuts
Careers & training

IBM ‘discriminated against older employees’ when making job cuts

14 Sep 2020
IBM hits new quantum computing milestone
business intelligence (BI)

IBM hits new quantum computing milestone

21 Aug 2020
IBM unveils its 'most powerful' processor yet
data processing

IBM unveils its 'most powerful' processor yet

17 Aug 2020
IBM Cloud launches centralised security and compliance hub
cloud computing

IBM Cloud launches centralised security and compliance hub

22 Jul 2020

Most Popular

Windows XP source code allegedly leaked online
Microsoft Windows

Windows XP source code allegedly leaked online

25 Sep 2020
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020