Microsoft unveils new look Bing UK

Software giant ups ante in search engine war with Google by giving its UK site a makeover.

Microsoft HQ

Microsoft has overhauled its Bing search engine to improve the site's user experience, as it fights to wrest share from arch rival Google.

The software giant said the makeover will make Bing "slicker" and "cleaner" to use, with a new front page featuring a much larger image.

Within the search results, information on the left has been removed to decrease the size of the header, explained Micrososft.

"[This]raises the level of consistency and predictability while making it easier for you to scan the page and quickly find the information you want," said the firm in a post on the Bing UK site.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

We want to make your search experience quicker and easier so you can get on with the important stuff.

"Increasing the space between lines improves readability and optimises the page for touch devices," it added.

The team said that the new experience is "more than skin-deep". It added that users would also notice faster page-load times and more relevant search results.

"Most of us would like to spend less time searching for information online, as, let's face it, there is more to life than search," said Peter Maxmin, head of Bing UK.

"We want to make your search experience quicker and easier so you can get on with the important stuff."

The move comes a couple of months after Microsoft revealed "The New Bing," as a completely redesigned social search interface for US audiences.

Advertisement - Article continues below

While the UK homepage matches the look of the US, social search has yet to make an appearance on these shores.

According to figures from StatCounter Bing has 3.27 per cent of the global search queries compared with Google's 91.75 per cent.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now
Advertisement

Recommended

Visit/cloud/cloud-computing/354479/google-adds-partners-to-real-time-translation-tools
cloud computing

Google adds partners to real-time translation tools

8 Jan 2020
Visit/hardware/354336/the-it-pro-products-of-the-year-2019-all-the-years-best-hardware
Hardware

The IT Pro Products of the Year 2019: All the year’s best hardware

24 Dec 2019
Visit/marketing-comms/search-engine-optimization-seo/354339/google-is-getting-worse-as-it-does-more
search engine optimization (SEO)

Google is getting worse as it does more

21 Dec 2019
Visit/cloud/354231/the-it-pro-podcast-is-the-future-multi-cloud
Cloud

The IT Pro Podcast: Is the future multi-cloud?

29 Nov 2019

Most Popular

Visit/microsoft-windows/32066/what-to-do-if-youre-still-running-windows-7
Microsoft Windows

What to do if you're still running Windows 7

14 Jan 2020
Visit/operating-systems/25802/17-windows-10-problems-and-how-to-fix-them
operating systems

17 Windows 10 problems - and how to fix them

13 Jan 2020
Visit/operating-systems/microsoft-windows/354526/memes-and-viking-funerals-the-internet-reacts-to-the
Microsoft Windows

Memes and Viking funerals: The internet reacts to the death of Windows 7

14 Jan 2020
Visit/hardware/laptops/354533/dell-xps-13-new-9300-hands-on-review-chasing-perfection
Laptops

Dell XPS 13 (New 9300) hands-on review: Chasing perfection

14 Jan 2020