Renee James, SVP of Intel's software and services division admitted that the industry has overhyped HTML5, but the firm still fully behind the technology.
Software developers are usually forced to choose between platforms such as iOS, Android and Windows Phone as developing apps from scratch for each platform is time consuming and costly.
James noted that on average 63 per cent of apps make than less $5,000 per month.
HTML5 is designed to be a cross-platform technology, but it has been overhyped.
Therefore Intel is keen to push HTML5 and allow developers to benefit from multiple revenue streams. The firm suggest 40 per cent of developers it has surveyed are already using HTML5, and another 40 per cent looking to use it.
"HTML5 is designed to be a cross-platform technology and I know there are a lot of differing opinions, [but] we all agree it has been very overhyped. Like most new technologies early on, it has had some struggles. We believe it is emerging as a credible solution for transparent computing," said James at IDF.
"We're committed to making sure that HTML5 remains open, cross platform and has the right performance. We want to make sure it doesn't go the way that other promised languages have gone."
With HTML5 allowing developers to include video, 3D, audio and full interactivity, then deploy apps across multiple platforms, it looks likely that it will deliver on its promise, especially when backed by the might of Intel.
