Apple CEO apologises for Maps debacle

Tim Cook suggests users try services from Google or Nokia while it works on improving Apple Maps.

Apple Maps

Apple CEO Tim Cook has apologised to customers for the poor performance of Apple Maps and has suggested they use rival services by Google and Nokia on their iOS devices while it works on a fix.

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment," said Cook in an open letter on the Apple website.

"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Cook claimed iOS users have searched for 500 million locations and this will help Apple to improve the service.

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"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app," Cook continued.

"We know [what] you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."

This isn't the first time Apple has had to apologise for an iPhone-related issue. Former CEO and Apple co-founder Steve Jobs was forced to give an impromptu press conference and say sorry to customers after the iPhone 4 was plagued by post-launch reception issues. The incident was infamously dubbed "antennae gate".

"To our customers who are affected by the issue, we are deeply sorry, and we are going to give you a free case or a full refund," Jobs said back in 2010.

Although Jobs would perhaps have apologised for the performance of Apple Maps, it is unlikely he would not have recommended that customers use a service from Google or Nokia.

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