IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Rackspace escapes ASA wrath over "100% uptime" claims

Regulator finds in favour of cloud provider's '100 per cent uptime guarantee'.

Advertising word cloud

Cloud service provider Rackspace has been cleared by an advertising standards regulator to continue using its "100% Uptime Guarantee" slogan in its marketing materials.

A single complaint was made to the Advertising Standards Authority (ASA) by an unnamed party regarding the sponsored search advert, which described Rackspace as "The World Leader in Cloud Computing & Hosting" and promised a "100% Uptime Guarantee!"

The complainant claimed the advert was misleading, as they did not think it was possible to provide 100 per cent uptime for that kind of service.

However, Rackspace successfully argued that consumers would understand the company was offering a guarantee of service and, if a customer did not receive 100 per cent uptime, they would be reimbursed.

The company also pointed to its service level agreement (SLA), which stated that, if it failed to ensure 100 per cent uptime, clients would be entitled to compensation proportionate to the downtime they had experienced.

In its adjudication, the ASA said: "We investigated the ad under the [Committees of Advertising Practice] Code ... but did not find a breach."

"The ASA considered that consumers would understand that the claim 100% Uptime Guarantee' meant they would be compensated if the Rackspace Cloud network was unavailable...and concluded the claim ... was not misleading."

Tiffany Lathe, vice president of legal international at Rackspace told IT Pro: "We are pleased with the ASA ruling today as Rackspace has industry leading SLAs and our goal is to deliver 100 per cent uptime to our customers."

For further coverage of cloud computing visit our sister site Cloud Pro.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

The future of AI in advertising and media
artificial intelligence (AI)

The future of AI in advertising and media

18 May 2021

Most Popular

Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

13 May 2022
How full-stack observability can accelerate IT innovation
Sponsored

How full-stack observability can accelerate IT innovation

3 May 2022