EE's 4G pricing plans get thumbs down from mobile users

Poll by broadband news site reveals end users are less than impressed by operator's 4G pricing.


Everything Everywhere's (EE) recently unveiled 4G pricing plans have been given the thumbs down by mobile users for being too high.

In a poll carried out by news and advice site, 72 per cent of respondents said EE's 4G pricing would put them off upgrading to the superfast network.

Andrew Ferguson, editor of, said the poll received several hundred votes within hours of going live, suggesting UK mobile users are extremely price sensitive when it comes to mobile data.

The cheapest pricing plan EE customers can get will provide them with 500 MB of data for 36 per month, but 75 per cent of the poll respondents said they already have a usage allowance of up to 2GB.

"With no unlimited option on 4G it is these heavy users of mobile data who would benefit most from the extra speed, but will face the significantly increasing bills," Ferguson said.

With the cost of excess data usage possibly being the main reason why mobile users are less likely to upgrade to EE, 87 per cent claim they would never exceed their monthly usage allowance.

Ferguson added, although upgrading to 4G will offer them faster performance, he's not sure that's enough to get users to consider upgrading.

"At current pricing, though, it is very clear that most of the population would not be able to afford the service, and the usage allowances do not approach what fixed line broadband allows," he said.

"Even in rural areas a 10GB usage allowance with voice line rental can be found for 27 per month."

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now

Most Popular

How to find RAM speed, size and type

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi

How to use Chromecast without Wi-Fi

4 Aug 2020
Police use of facial recognition ruled unlawful in the UK

Police use of facial recognition ruled unlawful in the UK

11 Aug 2020