Momentum 2012: EMC hits out at Dropbox-like firms' enterprise ambitions

Storage giant claims consumer-grade online file sharing services are struggling to gain enterprise acceptance.

Momentum 2012 logo

Syncplicity, the online file sharing service recently acquired by EMC, claims the storage giant's backing means its consumer-focused rivals will struggle to compete against its offerings in the enterprise.

The company, which was snapped up by EMC in May, offers cloud-based, Dropbox-like file synchronisation services that are primarily aimed at business users.

Our competitors are still trying to work out how to get into the enterprise.

Speaking to IT Pro at the EMC Momentum IIG user conference in Austria earlier today, Jeetu Patel, general manager of EMC Syncplicity, was keen to distance his firm's services from those offered by its consumer rivals.

"We are focused on the whole spread of the market, from SMBs to the largest of enterprises, not just the [consumer market]," said Patel.

"Being part of EMC gives us a tremendous amount of credibility to sell into [the business market], while the competitors have consumer-grade apps and are still trying to work out how to get into the enterprise."

Syncplicity co-founder, Leonard Chung, said the acquisition has opened many doors in the enterprise market for the firm.

"One of the most exciting parts for us is that we're starting to talk to companies in healthcare, life sciences and financial services [about] bringing them these new solutions that [other companies] do not have the expertise or trust to be able to do," Chung told IT Pro.

He then went on to cite the data security measures Syncplicty uses as the key reason why business users are more likely to opt for its services over its consumer rivals'.

"Everything is stored encrypted and transmitted encrypted and we employ policy controls to restrict where data can be shared," said Chung. "And, on top of those things, we can remote wipe data from a device."

Syncplicity used its first appearance at Momentum Europe to unveil a couple of new additions to its product portfolio, including a cloud connector tool that lets EMC Documentum users access their data from any device.

It also took the wraps off Mobile 2.0, an Apple iOS application that automatically synchronises files from computers to mobile devices to ensure the most recent version is available to users.

Patel also revealed plans are afoot to integrate more of EMC's products with Syncplicity, which could also result in end users being able to access a private cloud-based version of its service.

"Ultimately, our focus is on trying to provide the same ease of use and manageability that Facebook provides for photos with friends and families to businesses with their files and documents," he added.

Featured Resources

How virtual desktop infrastructure enables digital transformation

Challenges and benefits of VDI

Free download

The Okta digital trust index

Exploring the human edge of trust

Free download

Optimising workload placement in your hybrid cloud

Deliver increased IT agility with the cloud

Free Download

Modernise endpoint protection and leave your legacy challenges behind

The risk of keeping your legacy endpoint security tools

Download now

Recommended

5 best Linux file managers
Linux

5 best Linux file managers

23 Jun 2021
How to choose the right cloud supplier for your business
cloud hosting

How to choose the right cloud supplier for your business

18 Jun 2021

Most Popular

How to move Microsoft's Windows 11 from a hard drive to an SSD
Microsoft Windows

How to move Microsoft's Windows 11 from a hard drive to an SSD

4 Jan 2022
Microsoft Exchange servers break thanks to 'Y2K22' bug
email delivery

Microsoft Exchange servers break thanks to 'Y2K22' bug

4 Jan 2022
Solving cyber security's diversity problem
Careers & training

Solving cyber security's diversity problem

5 Jan 2022