IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Google Nexus 7 vs Amazon Kindle Fire HD head-to-head review

UPDATED: With identical 7in displays and £159 starting prices, we put these Android-based devices to the test.

This article was originally published on 3/12/12 and has since been updated.

Although the iPad has been the dominant tablet since its launch in 2009, the appearance of high-end 7in devices provide users with a genuine alternative, especially for users looking for a pocket friendly companion tablet.

The Amazon Kindle Fire HD and the Asus manufactured Google Nexus 7 are the two most popular 7in devices on the market. Both tablets have a starting price of 159, and run variants of Android. They are also considerably cheaper than the 7.9in iPad mini, which starts at 269, and boast better specifications.

We've put display, battery life, software, performance, ecosystem, productivity, internet, connectivity to the test to see which whether Amazon or Google provide better value for money.

Display and Dimensions

On paper the devices have identical specifications in terms size and resolution. General responsiveness of the devices is good. We found that the Fire HD occasionally requires more than one prod.

Google Nexus 7 vs Amazon Kindle Fire HD - Display

In our tests the Kindle Fire HD clocked a higher brightness. However, when placed side-by-side you'd probably think this was the other way round - thanks to the backlit nature of the Nexus 7.

The universal opinion in the office was that the Nexus 7 device delivered a brighter picture with more accurate colour replication. The Fire HD exhibited a yellow tint which was prominent when carrying out activities which make use of a white background such as web browsing or e-book reading.

Kindle Fire HD vs Google Nexus 7 - Displays

We found the screen on the Nexus 7 to be brighter (right), despite the measurements telling us otherwise

When it comes to dimensions the Kindle Fire HD is visibly larger. Amazon's tablet has a chunkier frame it's 2cm wider than the Nexus 7 and this makes it a tad harder to grip in one hand when you're using it in portrait mode. The extra girth also means that you won't be able to squeeze the Kindle into some jacket pockets, like you can with the Nexus.

Kindle Fire HD vs Google Nexus 7 - Dimensions

The Nexus 7 is visibly narrower and will squeeze into trouser and jacket pockets more readily

The Kindle Fire HD is also heavier of the two devices. Amazon's tablet weighs in at 395g, making it 55g heavier than the Nexus 7 (340g).

Winner Nexus 7

The Google tablet is lighter and narrower so it's the more portable of the two devices. Despite having identical screen sizes and resolutions on paper, the display on the Nexus 7 is also superior.

Battery Life

Both manufacturers tout similar battery life for the devices. Google claims the Nexus 7 will last up to 10 hours whereas Amazon suggests its device can push up to the 11 hour mark.

During moderate usage, we found both devices easily lasted the day. In our intensive battery test we turned the screen on both devices to full brightness and played looped a video until the tablets gave out.

Kindle Fire HD vs Google Nexus 7 - Battery test

Winner - Nexus 7

The numbers don't lie in this case so it's the Nexus which triumphs in this category.

Featured Resources

Four strategies for building a hybrid workplace that works

All indications are that the future of work is hybrid, if it's not here already

Free webinar

The digital marketer’s guide to contextual insights and trends

How to use contextual intelligence to uncover new insights and inform strategies

Free Download

Ransomware and Microsoft 365 for business

What you need to know about reducing ransomware risk

Free Download

Building a modern strategy for analytics and machine learning success

Turning into business value

Free Download

Recommended

Apple executive rejoins Google over remote work policy
flexible working

Apple executive rejoins Google over remote work policy

18 May 2022
Here’s the first look at Google’s new Bay View campus
Business operations

Here’s the first look at Google’s new Bay View campus

17 May 2022
Google offers UK SMBs £87,000 scholarships to boost tech skills
Careers & training

Google offers UK SMBs £87,000 scholarships to boost tech skills

10 May 2022
Google Cloud confirms it is building a dedicated team to support Web3 developers
Cloud

Google Cloud confirms it is building a dedicated team to support Web3 developers

9 May 2022

Most Popular

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack
hacking

Russian hackers declare war on 10 countries after failed Eurovision DDoS attack

16 May 2022
Researchers demonstrate how to install malware on iPhone after it's switched off
Security

Researchers demonstrate how to install malware on iPhone after it's switched off

18 May 2022
Windows Server admins say latest Patch Tuesday broke authentication policies
Server & storage

Windows Server admins say latest Patch Tuesday broke authentication policies

12 May 2022