BlackBerry 10: Can RIM re-ignite its business love affair?
Can RIM use its new BlackBerry software to convince businesses to fall in love with the platform all over again?
So can BlackBerry 10 breathe new life into the Canadian manufacturer's business?
We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10.
When approached, RIM declined to comment on the matter, preferring to wait until after the launch to respond to IT Pro's questions. There are clues, however, as to just how business-focused this latest iteration of BlackBerry software is and how the company feels about the corporate space.
Business-focused or just business-ready?
In December 2012, RIM launched the BlackBerry 10 Ready Programme, designed to help businesses gear up for the arrival of the new operating system and its mobility management solution BlackBerry Enterprise Service 10.
"We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform," Bryan Lee, senior director of enterprise at RIM, said in a statement at the programme's launch.
"The BlackBerry 10 Ready Programme gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10."
While RIM is remaining tight-lipped in the final run up to the launch of BlackBerry 10, a fair few details about the new OS have been announced, many of which focus on the features, user interface and hardware. "Re-designed. Re-engineered. Re-invented," states a holding page where users can register for updates on BlackBerry 10, for example.
"In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience the BlackBerry Flow that is unlike any smartphone on the market today," RIM's president and CEO, Thorsten Heins, said back in November 2012 when confirming the BlackBerry 10 release date would be 30 January 2013.
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