BlackBerry 10: Can RIM re-ignite its business love affair?

Can RIM use its new BlackBerry software to convince businesses to fall in love with the platform all over again?

The company has announced six BlackBerry 10 devices will launch in 2013, which is pretty impressive from a company who has failed to unveil multiple devices successfully in previous years. Two of these are expected to launch on the OS' official release date. One is expected to be touchscreen-only, while the other will include that keyboard BlackBerrys are known for.

One of the features that will help bring RIM into the business spotlight is BlackBerry Balance. It separates personal and corporate content, ensuring all your corporate data and features are secured, while at the same time ensuring personal content is readily accessible when required.

Some of the new features include BlackBerry Flow and BlackBerry Peek. The former delivers integration across different applications using gestures, while the latter is RIM's new multitasking feature that allows you to pull aside the window/application you're using to action other applications and then pull it back to continue doing what you were doing before.

It means apps are always on' so you don't have to close one before moving to another or head to the app switcher to open up more.

BlackBerry Hub is another highlight of BlackBerry 10. It essentially replaces the universal inbox, where all emails belonging to different accounts reside. This is in addition to SMS, calendar entries, Twitter, Facebook and LinkedIn, voicemail, notifications from supported apps and BlackBerry Messenger (BBM) messages too.

With a single gesture, you can see absolutely everything and, from the demos, it looks much more useful and time efficient than simply using a notifications bar.

One of the features that will help bring RIM into the business spotlight is BlackBerry Balance. It separates personal and corporate content, ensuring all your corporate data and features are secured, while at the same time ensuring personal content is readily accessible when required.

This could be a killer feature for RIM. In an age where BYOD is on the lips of IT department and user alike, such features could sway device choice and satisfy the powers that be that security on the BlackBerry platform is more than good enough for enterprise space.

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