Yahoo CEO blasts Bing search partnership

Web giant claims Microsoft partnership hasn't delivered predicted market share gains.

Yahoo logo

Yahoo CEO Marissa Mayer claims the firm's search deal with Microsoft has not delivered the market share gains it expected.

Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco, Mayer claimed the 10-year partnership has backfired, with Bing taking market share away from Yahoo.

"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," Mayer told delegates.

We collectively want to grow share rather than just trading share with each other.

"We need to see monetisation working better because we know that it can and we've seen other competitors in the space illustrate how well it can work," Mayer said of the partnership.

Mayer also claimed Yahoo's biggest challenge is getting more page impressions. The internet giant is set to streamline its mobile apps from 60 to around 12 as it fights to get consumers to spend more time on Yahoo's websites to boost ad revenue.

Yahoo and Microsoft partnered up in 2010 as they thought they would be better positioned to challenge Google's dominance in the search market.

However, two years on, and the deal is yet to make a significant dent in Googles market share.

Google is still the most used search engine in countries such as the UK and US with 89 per cent and 66 per cent market share, respectively.

Despite Microsoft and Yahoo joining forces, the firms still lag behind with a collective share of 28 per cent in the US and 30 per cent in the UK.

Featured Resources

Modern governance: The how-to guide

Equipping organisations with the right tools for business resilience

Free Download

Cloud operational excellence

Everything you need to know about optimising your cloud operations

Watch now

A buyer’s guide to board management software

How the right software can improve your board’s performance

The real world business value of Oracle autonomous data warehouse

Lead with a 417% five-year ROI

Download now

Recommended

The worst hacks of all time
hacking

The worst hacks of all time

30 Sep 2021
The IT Pro Podcast: Why techies shouldn’t become managers
Careers & training

The IT Pro Podcast: Why techies shouldn’t become managers

10 Sep 2021
Podcast transcript: Why techies shouldn’t become managers
Careers & training

Podcast transcript: Why techies shouldn’t become managers

10 Sep 2021
The IT Pro Podcast: How umbrella companies exploit IT contractors
IT regulation

The IT Pro Podcast: How umbrella companies exploit IT contractors

3 Sep 2021

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

6 Jan 2022
How to speed up Windows 11
Microsoft Windows

How to speed up Windows 11

7 Jan 2022
Solving cyber security's diversity problem
Careers & training

Solving cyber security's diversity problem

5 Jan 2022