Boeing's in-flight broadband service takes a nose dive

The aerospace giant has admitted defeat and plans to close its loss-making Connexion by Boeing service

Boeing's Connexion service has failed to live up to its hype and the company has announced it will kill it off, shouldering costs of up to $320 million in the process.

The decision to phase out the high-speed, in-flight broadband offering, launched six years ago, follows a detailed business and market analysis, according to the aerospace manufacturer.

"Regrettably, the market for this service has not materialized as had been expected," said Jim McNerney, Boeing's chairman, president and chief executive.

The innovation was touted as an exciting area of growth for Boeing, but it has not made quite the impact it had hoped to. The company plans to phase out the service, but would not say how quickly it intends to do so.

The announcement did not come completely out of the blue. In June, the company said it was reviewing the service due to low levels of adoption.

However, the news does contrast with how upbeat Boeing was just nine months ago, when it received an accolade for being the 'World's Leading High Speed In-flight Internet Service Provider' at the 12th annual World Travel Awards in London.

"Winning this award for the third consecutive year is a welcome validation of our success, and a recognition of the entire team's efforts in bringing data and live global television services to airline passengers' laptops," said Connexion by Boeing president Laurette Koellner in November 2005.

"It truly is an exciting time for the travel industry and our airline customers as we collectively embrace emerging mobile technologies that will make the travel experience more meaningful and productive."

Boeing's predicament serves to demonstrate how quickly industry tables can turn. Analysts had also hailed the company's innovation as a strong market contender.

"Connexion by Boeing's early start in the in-flight WiFi service market will give the company an advanced lead in the market," said Hwasun Lee Garin, an associate analyst in IDC's Wireless and Mobile Infrastructure program, in June 2005.

"Competitors will need to play catch-up to Connexion's partnerships with major airlines and content providers and roaming agreements with land-based WiFi operators."

Featured Resources

How to scale your organisation in the cloud

How to overcome common scaling challenges and choose the right scalable cloud service

Download now

The people factor: A critical ingredient for intelligent communications

How to improve communication within your business

Download now

Future of video conferencing

Optimising video conferencing features to achieve business goals

Download now

Improving cyber security for remote working

13 recommendations for security from any location

Download now

Most Popular

Star Alliance passenger data stolen in SITA data breach
data breaches

Star Alliance passenger data stolen in SITA data breach

5 Mar 2021
I went shopping at Amazon’s till-less supermarket so that you don’t have to
automation

I went shopping at Amazon’s till-less supermarket so that you don’t have to

5 Mar 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

26 Feb 2021