Microsoft acquires Mover to ease cloud-based data migration

Canada-based startup adds to tech giant's growing acquisition list of cloud specialists

Microsoft has announced the acquisition of Mover, a cloud-based file migration company, as it looks to facilitate more ways for its customers to move data from other cloud services into the Microsoft 365 cloud suite.

Since its inception eight years ago, Mover has been used in data migration from over a dozen cloud service providers, including Box, Dropbox, Egnyte, and Google Drive. And the Canadian-based startup counts companies such as AutoDesk, Symantec and Nike as its customers. Now Mover's capabilities and expertise will be taken under Microsoft's corporate wing. 

"As the world moves to Microsoft 365, it needs an excellent self-serve solution for migrating content," said Eric Warnke, co-founder and CEO of Mover.

"Our technology makes us one of the fastest OneDrive and SharePoint document migrators in the world. My team has proven this time and time again by setting migration speed records for the industry, always meeting customer needs. Security, file fidelity, and transfer accuracy are core tenets of our company and we take pride in our reputation."

The deal comes just a month after Microsoft acquired similar-sounding Movere, another cloud migration specialist and adds further to its already busy portfolio of cloud firms. In July, Microsoft snapped up BlueTalon, a software company that focuses on data-centric security and hybrid data environments. A month later, it acquired jClarity, a software company that specialises in Java installations.

While it still trails behind AWS, Microsoft's cloud business is growing fast. The company reported Azure revenue grew 64% in the last quarter, while sales of AWS rose by 37%.

"Our goal is to help customers move to the cloud with confidence," said Jeff Teper, CVP Office, SharePoint and OneDrive. "Today, we offer several options to support cloud file migrations, including FastTrack and offerings from trusted Microsoft partners, as well as the SharePoint Migration Tool for migrating content from on-premises SharePoint sites and file shares to Microsoft 365. Mover will enhance these offerings with proven tools, plus more self-service options over time."

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