NASCAR revs up its video business with AWS

The cloud platform will help with the automated processing of its mammoth video catalogue spanning 70 years

NASCAR car driving

The National Association for Stock Car Auto Racing (NASCAR) has partnered with AWS to utilise the cloud giant's artificial intelligence and machine learning tools to automate the database categorisation of 70 years worth of video.

In the run-up to the airing of its online series 'This Moment in NASCAR History', the sport that packs deafening stadiums has 18-petabytes of video to migrate to an AWS archive where the processing will take place.

"Speed and efficiency are key in racing and business which is why we chose AWS - the cloud with unmatched performance, the most comprehensive set of services, and the fastest pace of innovation - to accelerate our migration to the cloud," said Craig Neeb, executive vice president of innovation and development, NASCAR.

"Leveraging AWS to power our new video series gives our highly engaged fans a historical look at our sport while providing a sneak peek at the initial results of this exciting collaboration," he added.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

Using Amazon Rekognition, the platform's AI-driven image and video analysis tool, NASCAR hopes to automate the tagging of video metadata for its huge catalogue of multimedia to save time searching for specific clips.

Metadata is attributed to stored multimedia files which makes it easier for someone to search for it in a database. For example, a type of metadata attributed to a given video would include the race date, competition, the drivers involved, location and other information that would differentiate it from other clips.

Making a series that joins clips of races throughout the years would take a long time to manually search through petabytes of video.

"By using AWS's services, NASCAR expects to save thousands of hours of manual search time each year, and will be able to easily surface flashbacks like Dale Earnhardt Sr.'s 1987 'Pass in the Grass' or Denny Hamlin's 2016 Daytona 500 photo finish, and quickly deliver these to fans via video clips on NASCAR.com and social media channels," read an AWS statement.

NASCAR also plans to use Amazon SageMaker to train deep learning models against its footage spanning decades to enhance the metadata tagging and video analytics capabilities.

The sport will also be using Amazon Transcribe, automatic speech recognition service, to caption and timestamp every word of speech in the archived videos which will facilitate easy searchability further.

Advertisement - Article continues below

"AWS's unmatched portfolio of cloud services gives NASCAR the most flexible and powerful tools to bring new elements of the sport to live broadcasts of races," said Mike Clayville, vice resident, worldwide commercial sales at AWS.

Featured Resources

Digitally perfecting the supply chain

How new technologies are being leveraged to transform the manufacturing supply chain

Download now

Three keys to maximise application migration and modernisation success

Harness the benefits that modernised applications can offer

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

The 3 approaches of Breach and Attack Simulation technologies

A guide to the nuances of BAS, helping you stay one step ahead of cyber criminals

Download now
Advertisement

Recommended

Visit/business-strategy/28163/what-is-big-data-analytics
Business strategy

What is big data analytics?

17 Sep 2019
Visit/nas/27920/best-nas-drives
network attached storage (NAS)

Best NAS drives 2019

26 Apr 2019

Most Popular

Visit/operating-systems/25802/17-windows-10-problems-and-how-to-fix-them
operating systems

17 Windows 10 problems - and how to fix them

13 Jan 2020
Visit/microsoft-windows/32066/what-to-do-if-youre-still-running-windows-7
Microsoft Windows

What to do if you're still running Windows 7

14 Jan 2020
Visit/web-browser/30394/what-is-http-error-503-and-how-do-you-fix-it
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020
Visit/policy-legislation/general-data-protection-regulation-gdpr/354577/data-protection-fines-hit-ps100m
General Data Protection Regulation (GDPR)

Data protection fines hit £100m during first 18 months of GDPR

20 Jan 2020