Facebook Slingshot free video messaging to take on Snapchat

Facebook app is tipped to launch this month with a simple and speedy user interface

Facebook likes

Facebook is said to be entering the video chat app market with the launch of Slingshot.

Going head-to-head with Snapchat, which Facebook failed to acquire last year, the social network is said to have been working on the new application for 'several months', according to the Financial Times.

Like Snapchat, Slingshot allows people to send short video messages to each other with a few taps on the screen. It hasn't been revealed whether the videos will be deleted after a specified amount of time, as is the case on Snapchat.

The app reportedly copies the interface of TapTalk, which displays a grid of your friends' Facebook photos. Users can tap the profile picture to send a picture or press and hold the profile picture to record and send a video message.

In December 2012, Facebook launched a similar app called Poke that, like Snapchat, allowed users to send each other a message, photo, or video to a Facebook friend that was deleted after 10 seconds of viewing.

Facebook acquired social messaging platform WhatsApp for $19bn in February this year, so it's thought some of these features may be integrated into the free messaging app in future.

More than 700 million pieces of content are sent through Snapchat each day, making it one of the most popular apps available on iPhone and Android. In an attempt to take on messaging rival WhatsApp, Snapchat announced text messaging would be introduced to the app in addition to one-way and two-way video chatting earlier this month.

Geoff Blaber, mobile analyst at CCS Insight, told the FT: "When you're coming to market late and trying to compete with what is already a service with a very large user base, it becomes very difficult to close that gap, even for a company like Facebook."

Featured Resources

Unlocking collaboration: Making software work better together

How to improve collaboration and agility with the right tech

Download now

Four steps to field service excellence

How to thrive in the experience economy

Download now

Six things a developer should know about Postgres

Why enterprises are choosing PostgreSQL

Download now

The path to CX excellence for B2B services

The four stages to thrive in the experience economy

Download now

Recommended

Facebook and Google plan new undersea cable to Asia
Network & Internet

Facebook and Google plan new undersea cable to Asia

30 Mar 2021
Facebook Workplace review: Are you ready for Facebook’s social office?
collaboration

Facebook Workplace review: Are you ready for Facebook’s social office?

18 Mar 2021
Facebook may have overpaid privacy fine by $4.9B
data protection

Facebook may have overpaid privacy fine by $4.9B

11 Feb 2021
Big tech companies put political donations on hold following Capitol riots
Business strategy

Big tech companies put political donations on hold following Capitol riots

12 Jan 2021

Most Popular

Microsoft is submerging servers in boiling liquid to prevent Teams outages
data centres

Microsoft is submerging servers in boiling liquid to prevent Teams outages

7 Apr 2021
Hackers are using fake messages to break into WhatsApp accounts
instant messaging (IM)

Hackers are using fake messages to break into WhatsApp accounts

8 Apr 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

8 Apr 2021