London Police draw up copyright infringing website hit list

City of London Police hope to kill-off websites peddling pirated goods with new Infringing Website List

Police lamp

The Intellectual Property Crime Unit (PIPCU) of London's Police has drawn another battle line in its war against intellectual property theft with the launch of the Infringing Website List (IWL).

The database aims to provide the digital advertising sector with information about sites that host copyrighted content.

Those found to be hosting copyrighted material will be added to the database and their details passed on to major advertisers.

Advertisement - Article continues below

If an advert from an established brand appears on an infringing website, it lends the site a look of legitimacy.

The hope is once firms find out their content is appearing on websites hosting illegal material, they will pull their adverts from the pirates' pages.

Advertising, according to PIPCU, is a key generator of criminal profits for websites that provide copyrighted content.

Disrupting the flow of this revenue is a major part of the City of London Police's Operation Creative initiative, which held a three-month pilot program last year.

During the trial phase, with the co-operation of the British Recorded Music Industry, the Internet Advertising Bureau and others, 12 per cent of identified illegal websites saw a reduction in major advertising revenue.

"If an advert from an established brand appears on an infringing website, not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," said detective chief inspector and head of PIPCU, Andy Fyfe.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

"The IWL serves as a safety tool, ensuring the reputation of advertisers and brands are not discredited through association with illegal websites."

Anti-piracy body the Federation Against Software Theft (FAST) applauded the scheme, stating it would "starve pirate websites of the oxygen that is advertising revenue". Protecting the IP is vital to not just the firms that own them, chief executive Alex Hilton added, but to the UK economy at large.

Featured Resources

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Remote working 2020: Advantages and challenges

Discover how to overcome remote working challenges

Download now

Keep your data available with snapshot technology

Synology’s solution to your data protection problem

Download now

After the lockdown - reinventing the way your business works

Your guide to ensuring business continuity, no matter the crisis

Download now
Advertisement

Recommended

Rank One Computing to address misuse of its facial recognition technology
Policy & legislation

Rank One Computing to address misuse of its facial recognition technology

25 Jun 2020

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
How do you build a great customer experience?
Sponsored

How do you build a great customer experience?

20 Jul 2020