augmented reality (AR)

HTC’s bleeding-edge VR headset demands a high cost for entry

The money will help the startup create group Pokemon Go-style experiences

The company is looking for additional investment ahead of new product launch

CherryBot interacts with supporters depending on how they're feeling

The real-time streaming platform paves the way for multi-user AR experiences

ARCore brings augmented reality to 100 million Androids, following Apple's ARKit lead

Dell is committed to becoming a leader in commercial VR, and this is how it’s going to do it

IDC has predicted triple-digit growth for the technology in the next six months

The company has launched tools for new Snapchat-style filters

AR spending is set to surge ahead after 2018 as it finds its place within industry

Microsoft serves up a slice of the future

Growing number of VR devices and games have inspired developers to expand their skillset

Social media firm also adds a new Snapchat Memories feature

Apple has bought Metaio, an augmented reality start-up first launched by Volkswagen in 2003

Hands (and eyes) on with Microsoft’s 3D augmented reality headset

Tesco has teamed up with IBM to use an augmented reality mobile app to add product placement.

As Virgin Atlantic and the NYPD trial Google Glass, we look at the other potential business uses...

Big Blue wants to help customers with their weekly shop and boost sales for retailers.

Enterprise-level mobile AR adoption is predicted to top £180 million by 2015.

The day before Intel's annual developer conference kicks off, the company gave us a sneak peak on what it is working on.

SAP is working on an augmented reality product to bring to market later this year.

In the future employees could be 'wearing' devices that display the information they need while they work.