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Fleur Doidge

Fleur Doidge is a journalist with more than twenty years of experience, mainly writing features and news for B2B technology or business magazines and websites. She writes on a shifting assortment of topics, including the IT reseller channel, manufacturing, datacentre, cloud computing and communications. You can follow Fleur on Twitter.

Beating the IT brain drain
Graphic showing a magnet removing bulbs from somebody's mind
Careers & training

Beating the IT brain drain

Preventing loss of expertise when employees move on has never been more important
24 May 2022
How the cost of living crisis will savage tech
Graphic showing prices rising
Business strategy

How the cost of living crisis will savage tech

Individuals and businesses alike are feeling the pinch, with the skills market and digital transformation projects in flux
13 Apr 2022
The channel is readier than ever for B2B e-commerce
Businessman with a tablet projecting charts and figures to show sales growth
e commerce

The channel is readier than ever for B2B e-commerce

Despite outdated notions of online being all about marketing, channel customers are primed for a “very different era”
18 Mar 2022
Crunching the numbers will be key for channel customers in 2022
business finance
Business strategy

Crunching the numbers will be key for channel customers in 2022

As organisations under pressure look to data-driven insights to maximise resources and sustainability, the channel must respond
5 Jan 2022
Knowledge is power: Truer than ever for the channel in 2021
A woman staring at her laptop with the sunrise in the background
Business strategy

Knowledge is power: Truer than ever for the channel in 2021

Why this year was the most important for knowing yourself and your customers better than ever before
29 Dec 2021
A leap off the edge – into micro data centre services
Person jumping through gap between two cliffs
Cloud

A leap off the edge – into micro data centre services

Analysts predict organisations will require more numerous and faster data processing and services at the network perimeter
22 Dec 2021
Specialists, experts, or just middlemen – how will customers see you beyond 2021?
question mark
Business strategy

Specialists, experts, or just middlemen – how will customers see you beyond 2021?

Customers who know more about tech are raising the stakes in partner sales land
1 Dec 2021
Could the US CLOUD Act force UK channel companies to break GDPR?
US flag outside Congress
privacy

Could the US CLOUD Act force UK channel companies to break GDPR?

The US has streamlined its processes for data requests from cloud services providers now embedded into almost every part of the UK economy
10 Nov 2021
Could IBM's Kyndryl spin-off cause confusion?
Confusion
mergers and acquisitions

Could IBM's Kyndryl spin-off cause confusion?

Potential conflicts are emerging in managed infrastructure services – but the new company says all is in hand
27 Oct 2021
The semiconductor crisis is delivering channel nightmares – and opportunities
Depressed man sitting with hands folded
components

The semiconductor crisis is delivering channel nightmares – and opportunities

Shortages can have knock-on effects across a supply chain, so how will the channel manage if constraints continue into next year?
13 Oct 2021
Manufacturers must digitally transform. How can the channel help them see past the hype?
A male engineer reprogramming a robotic arm in a factory using a laptop
channel

Manufacturers must digitally transform. How can the channel help them see past the hype?

Customers in manufacturing are looking towards big data, smart factories and Industry 4.0, yet cynicism remains
16 Aug 2021
Is private cloud dead? Not at all, say cloud providers
A cloud connected to electronic devices
private cloud

Is private cloud dead? Not at all, say cloud providers

While hybrid and public clouds may be gaining in popularity, there are still reasons to stay private
15 Jul 2021
Why good deals go wrong
handshake torn
channel

Why good deals go wrong

Partnership and miscommunication are often at fault when a seemingly good deal goes bad
8 Jun 2021
How to seal a deal when the proof of concept goes wrong
handshake
channel

How to seal a deal when the proof of concept goes wrong

If a customer gets cold feet or loses interest, that doesn't have to be the end of the conversation
24 May 2021
Could bundling in insurance become a booster for channel margins?
Profits rising shown by up arrow
channel

Could bundling in insurance become a booster for channel margins?

With embedded insurance tipped to become a $3 trillion market worldwide, can the IT channel get a piece of the pie?
28 Apr 2021
How the IT channel can support the NHS in a time of crisis
NHS building
channel

How the IT channel can support the NHS in a time of crisis

With Covid-19 pushing an already-stretched public health service nearer to breaking point, can digital transformation help ease the strain?
11 Mar 2021
How the channel can learn from 2020 to make fresh gains in 2021
Graphic of the year 2021 in a digital style
channel

How the channel can learn from 2020 to make fresh gains in 2021

With 2021 now upon us, we ask channel companies to look into their crystal balls for the route ahead
1 Jan 2021
2020: Hardly the best of years, but not the worst for the IT channel
2020 made up from pieces of technology
channel

2020: Hardly the best of years, but not the worst for the IT channel

Channel companies report that adversity has spurred greater opportunity for them and their customers in the year gone by
25 Dec 2020
Technical knowledge sharing could be the future of the channel
A pair of head outlines - a puzzle piece segment is cut out from one and placed on top of the other.
channel

Technical knowledge sharing could be the future of the channel

Pure Storage's latest partner initiative goes beyond training & rewards, encouraging techies from different partners to help each other out
9 Dec 2020
Deal or no deal, is the UK channel finally ready for Brexit?
Roulette wheel
Business strategy

Deal or no deal, is the UK channel finally ready for Brexit?

No one yet knows the exact terms on which the UK will begin its life outside the EU in January — or how it will affect the channel
25 Nov 2020
Making sales by webinar can be tricky, but there are advantages too
Webinar video call
Business strategy

Making sales by webinar can be tricky, but there are advantages too

Channel sales professionals may need to work harder to seal deals and become truly trusted advisers when they cannot meet in person
14 Oct 2020
How to make sales as the cost of COVID-19 deepens
Man signing a contract
channel

How to make sales as the cost of COVID-19 deepens

Pundits predict a return to cost-cutting for CIOs as the pandemic wanes: Here's how channel partners can tailor their approach to suit
16 Sep 2020
Bringing staff back from furlough: Best practice and pitfalls
empty office
Careers & training

Bringing staff back from furlough: Best practice and pitfalls

As coronavirus restrictions ease, workplaces must return to capacity. How can the channel best navigate these changes?
15 Jul 2020
How smarter SaaS management will unlock growth in cloud services revenue
A businessman wearing a red superhero cape lifting the final piece of a puzzle in the shape of a cloud into place
software as a service (SaaS)

How smarter SaaS management will unlock growth in cloud services revenue

SaaSops has been cited as a big trend for 2020, but what is it, and why should the channel care?
18 Jun 2020
Four ways to sell more cloud and mobile tools to SMBs
Hand with cloud floating above it raining different currencies
Cloud

Four ways to sell more cloud and mobile tools to SMBs

How the channel can boost mobile and cloud penetration among smaller customer businesses
17 Feb 2020
What AI skill sets do you need in the channel?
Abstract image of a blue digital brain on a black background to represent artificial intelligence
channel

What AI skill sets do you need in the channel?

Customers want machine learning and AI, but do not yet understand the realities
29 Jan 2020
How channel companies might enjoy US expansion post-Brexit
UK and USA flags
channel

How channel companies might enjoy US expansion post-Brexit

"The US national religion is Darwinism – evolve or die"
18 Dec 2019
Is 3D space the next dimension for print services?
3D printing
Hardware

Is 3D space the next dimension for print services?

Personalising the print space is one way the channel could help businesses grappling with higher end-user expectations
7 Nov 2019
For the channel, 5G offers a new landscape of opportunities
Cow
channel

For the channel, 5G offers a new landscape of opportunities

Intelligent analytics and services will likely drive partner profits, say early movers in the space
1 Aug 2019
Software as a service: a quick guide
Saas on a blue screen with a finger stretching to touch it
cloud security

Software as a service: a quick guide

How the channel can get up to speed with the global Software as a Service (SaaS) market
18 Feb 2019
Software as a service: a quick guide
Saas on a blue screen with a finger stretching to touch it
cloud security

Software as a service: a quick guide

How the channel can get up to speed with the global Software as a Service (SaaS) market
18 Feb 2019
Cloud security: A quick guide
Security Key on Keyboard
cloud security

Cloud security: A quick guide

Security concerns remain a hurdle to cloud adoption so the channel must take a more sophisticated approach
19 Jun 2015