Virgin jacks up prices but boosts broadband speed

Virgin continues its speed war with BT, but is likely to annoy customers by increasing prices.

Virgin Media has announced price increases across its customer base, but has taken a swipe at BT as it increased its top end speed to 152Mbps.

The ISP will raise broadband prices by 6.7 per cent on average across all cable customers, but it is tempering this with improved speeds "far beyond" BT offerings, or anyone using BT fibre.

Virgin had already offered high speeds of 120Mbps. It now has plans to boost customers' speeds by at least 20Mbps, depending on their current service.

"The speed increase is an optional extra boost customers can choose to get more value from their subscription," a Virgin spokesperson told IT Pro.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

"There's no extra cost for the boost. The programme starts in late February and will roll-out area-by-area over the following twelve months."

The speed spat with BT has been raging for years now, ever since Virgin became the second most popular broadband provider in the UK. Whilst Virgin is winning the speed race, BT has greater coverage as it is set to supply 17 million homes and businesses with fibre. Virgin is only planning to hit 12.5 million.

"As people connect more things simultaneously to the internet more often, they need powerful broadband with the bandwidth to deliver a great experience for everyone in the home," Virgin Media chief executive officer Tom Mockridge added.

"Our top speed will be twice as fast as BT and all the others reliant on their old copper telephony infrastructure as we extend our lead as Britain's ultrafast broadband provider."

A BT spokesperson added: "BT's fibre broadband network will be the best choice for customers looking for genuinely widely available fibre broadband that is truly unlimited with great download and upload speeds."

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now
Advertisement

Recommended

Visit/network-internet/34596/bt-unveils-barrage-of-new-business-services
Network & Internet

BT unveils barrage of new business services

9 Oct 2019

Most Popular

Visit/policy-legislation/data-governance/354496/brexit-security-talks-under-threat-after-uk-accused-of
data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
Visit/security/cyber-security/354468/if-not-passwords-then-what
cyber security

If not passwords then what?

8 Jan 2020
Visit/policy-legislation/31772/gdpr-and-brexit-how-will-one-affect-the-other
Policy & legislation

GDPR and Brexit: How will one affect the other?

9 Jan 2020
Visit/web-browser/30394/what-is-http-error-503-and-how-do-you-fix-it
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020