Amazon sets sights on providing broadband

It could include the service alongside its Amazon Prime subscription service

Amazon may be about to launch a broadband service to rival the likes of Sky, BT, TalkTalk and Virgin Media.

A "person briefed on the discussion" told The Information that the online retailer's speedy delivery service could soon be ported to computers too, making Amazon a seller of everything.

The broadband connections would be sold to Prime customers as part of the subscription service and apparently the company already has the infrastructure and agreements in place to start it up soon.

Amazon could potentially use BT's Openreach cabling to get to customers in the UK and Deutsche Telekom in Germany, because both companies already lease their lines out to other providers in these countries.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

Such deals mean companies including John Lewis, SSE and the Post Office to offer their own broadband services, despite not having much experience with technology infrastructure.

However, such a deal would be more complicated across the pond in the US, because such cable rental services don't exist and so it would need to lay the infrastructure itself rather than using a rival's service.

"A US offering would be tougher to pull off as US regulators don't require cable operators to open up their networks to rivals," The Information said.

Not only would Amazon's internet service, if true, mean it's adding another string to its bow, it also means Amazon could use the service to upsell its existing Amazon Prime Instant Video streaming service.

Amazon could either bundle the service in with its existing Prime membership or give users the opportunity to sign up to the service at a discounted rate.

Amazon has not yet commented on the matter.

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now
Advertisement

Most Popular

Visit/operating-systems/microsoft-windows/354297/this-exploit-could-give-users-free-windows-7-updates
Microsoft Windows

This exploit could give users free Windows 7 updates beyond 2020

9 Dec 2019
Visit/business/business-strategy/354304/ex-apple-cpu-architect-accuses-the-firm-of-invading-privacy
Business strategy

Ex-Apple CPU architect accuses the firm of invading privacy

10 Dec 2019
Visit/security/vulnerability/354309/patch-issued-for-critical-windows-bug
vulnerability

Patch issued for critical Windows bug

11 Dec 2019
Visit/cloud/microsoft-azure/354230/microsoft-not-amazon-is-going-to-win-the-cloud-wars
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019