Germany bans Tesla from advertising Autopilot feature

Germany's Federal Motor Transport minister thinks the term is misleading

Germany has asked Tesla to stop advertising its 'Autopilot' feature, following a number of crashes involving the system.

In a letter to Tesla, Germany's Federal Motor Transport Authority (KBA) said the term 'Autopilot' could be misleading for customers, prompting them to not pay attention on the road.

Autopilot is Tesla's assisted driving feature, a semi-autonomous system that relies on cameras and sensors to drive the car on highways, but it also requires drivers' hands to be on the steering wheel, and drivers can manually intervene at any moment.

The German newspaper Bild am Sonntag (BamS) reported that the letter to Tesla read: "In order to prevent misunderstanding and incorrect customers' expectations, we demand that the misleading term Autopilot is no longer used in advertising the system."

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

The Federal Motor Transport Authority confirmed the existence of this letter, in an interview with Reuters, saying: "It can be confirmed that a letter to Tesla exists with the request to no longer use the misleading term Autopilot for the driver assistance system of the car."

Tesla suggested the term Autopilot does not in any way suggest the driver should not be paying attention to the road, but should be used combined to the human driver's thoughtfulness.

A spokeswoman for Tesla told Reuters: "Just as in an airplane, when used properly, Autopilot reduces driver workload and provides an added layer of safety when compared to purely manual driving".

One of the accidents involving a Tesla S car took place in Florida in May. The driver was using the Autopilot technology, and was said to be watching a Harry Potter movie when he crashed into a truck.

The safety of the feature has since become topic of debate and attention worldwide.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now
Advertisement

Recommended

Visit/strategy/27302/driverless-cars-news/page/0/4
Business strategy

Uber car involved in fatal crash had software flaws

6 Nov 2019
Visit/strategy/27302/driverless-cars-news
Business strategy

Uber car involved in fatal crash had software flaws

6 Nov 2019
Visit/strategy/27302/driverless-cars-news/page/0/3
Business strategy

Uber car involved in fatal crash had software flaws

6 Nov 2019
Visit/strategy/27302/driverless-cars-news/page/0/1
Business strategy

Uber car involved in fatal crash had software flaws

6 Nov 2019

Most Popular

Visit/policy-legislation/data-governance/354496/brexit-security-talks-under-threat-after-uk-accused-of
data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
Visit/security/cyber-security/354468/if-not-passwords-then-what
cyber security

If not passwords then what?

8 Jan 2020
Visit/policy-legislation/31772/gdpr-and-brexit-how-will-one-affect-the-other
Policy & legislation

GDPR and Brexit: How will one affect the other?

9 Jan 2020
Visit/web-browser/30394/what-is-http-error-503-and-how-do-you-fix-it
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020