Germany bans Tesla from advertising Autopilot feature

Germany's Federal Motor Transport minister thinks the term is misleading

Germany has asked Tesla to stop advertising its 'Autopilot' feature, following a number of crashes involving the system.

In a letter to Tesla, Germany's Federal Motor Transport Authority (KBA) said the term 'Autopilot' could be misleading for customers, prompting them to not pay attention on the road.

Autopilot is Tesla's assisted driving feature, a semi-autonomous system that relies on cameras and sensors to drive the car on highways, but it also requires drivers' hands to be on the steering wheel, and drivers can manually intervene at any moment.

The German newspaper Bild am Sonntag (BamS) reported that the letter to Tesla read: "In order to prevent misunderstanding and incorrect customers' expectations, we demand that the misleading term Autopilot is no longer used in advertising the system."

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

The Federal Motor Transport Authority confirmed the existence of this letter, in an interview with Reuters, saying: "It can be confirmed that a letter to Tesla exists with the request to no longer use the misleading term Autopilot for the driver assistance system of the car."

Tesla suggested the term Autopilot does not in any way suggest the driver should not be paying attention to the road, but should be used combined to the human driver's thoughtfulness.

A spokeswoman for Tesla told Reuters: "Just as in an airplane, when used properly, Autopilot reduces driver workload and provides an added layer of safety when compared to purely manual driving".

One of the accidents involving a Tesla S car took place in Florida in May. The driver was using the Autopilot technology, and was said to be watching a Harry Potter movie when he crashed into a truck.

The safety of the feature has since become topic of debate and attention worldwide.

Featured Resources

How inkjet can transform your business

Get more out of your business by investing in the right printing technology

Download now

Journey to a modern workplace with Office 365: which tools and when?

A guide to how Office 365 builds a modern workplace

Download now

Modernise and transform your sales organisation

Learn how a modernised sales process can drive your business

Download now

Your guide to managing cloud transformation risk

Realise the benefits. Mitigate the risks

Download now
Advertisement

Recommended

Visit/technology/artificial-intelligence-ai/354766/mit-develops-ai-tech-to-edit-outdated-wikipedia
artificial intelligence (AI)

MIT develops AI tech to edit outdated Wikipedia articles

13 Feb 2020
Visit/strategy/27302/driverless-cars-news/page/0/4
Business strategy

Uber car involved in fatal crash had software flaws

6 Nov 2019
Visit/strategy/27302/driverless-cars-news
Business strategy

Uber car involved in fatal crash had software flaws

6 Nov 2019
Visit/strategy/27302/driverless-cars-news/page/0/3
Business strategy

Uber car involved in fatal crash had software flaws

6 Nov 2019

Most Popular

Visit/operating-systems/microsoft-windows/354789/microsoft-pulls-disastrous-windows-10-security-update
Microsoft Windows

Microsoft pulls disastrous Windows 10 security update

17 Feb 2020
Visit/mobile/28299/how-to-use-chromecast-without-wi-fi
Mobile

How to use Chromecast without Wi-Fi

5 Feb 2020
Visit/business/business-operations/354790/hp-shareholders-invited-to-come-dine-with-xerox
Business operations

HP shareholders invited to come dine with Xerox

17 Feb 2020
Visit/operating-systems/27717/how-to-fix-a-stuck-windows-10-update
operating systems

How to fix a stuck Windows 10 update

12 Feb 2020