Best free online survey tools

Need to take a quick snapshot of customer opinion? Barry Collins rates three online survey services

KwikSurveys 

Rating: 4 stars

Unlike most survey tools with a premium option, KwikSurveys allows users to send an unlimited number of surveys and receive an unlimited number of responses on its free accounts. Bizarrely, the lowest tier of paid-for account limits responses to 1,000 per month...

Premium users are instead rewarded with a greater feature set, including the option to ask certain types of question that are withheld from free accounts. Perhaps the greatest restriction on free accounts is that you cannot ask questions that provide a text answer box, so if you want customers to suggest new features for a product, for example, you'd best look elsewhere or pay up. 

Advertisement - Article continues below

However, KwikSurveys does offer a wide range of question types, including the unique option to drag and drop a range of options (say, a list of potential venues) into a preferred order. Answers can be presented in a random order, so that respondents aren't swayed to pick what's at the top of the list.

There are plenty of professional-looking form templates to choose from, and KwikSurvey provides more advanced options to customise the design of pages and questions than any of its rivals here, although anyone using emoji on a professional survey should be handed their P45 and a shotgun. The smart design of the survey forms is spoiled by a compulsory advert that appears when the respondent has completed the survey, which is ugly and doesn't even let them know they've finished.

Advertisement
Advertisement - Article continues below

The KwikSurvey reporting tools are excellent, the best on test here, with weighted averages on questions demanding a ranking, clearly presented graphs, and a chart wizard option on each question if you want to present the data in a different manner. Responses can be analysed individually, and there's the option to export the full findings to Excel or other applications. 

If you can live without the features trapped behind the pay wall and can put up with the obligatory ad at the end of survey forms, KwikSurveys offers unrivalled power for free.  

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now

Most Popular

Visit/mobile/5g/355712/nokia-5g-speed-record
5G

Nokia breaks 5G record with speeds nearing 5Gbps

20 May 2020
Visit/cloud/cloud-computing/355742/microsoft-launches-public-cloud-service-for-health-care
cloud computing

Microsoft launches public cloud service for health care

21 May 2020
Visit/software/video-conferencing/355596/house-of-commons-to-ditch-zoom
video conferencing

House of Commons to ditch Zoom in favour of British alternative

11 May 2020