The basics of marketing automation
Marketing automation 101: What it is, why you need it, and how it works
According to Invespcro, 80% of companies have seen an increase in leads due to marketing automation. This whitepaper gives an overview of what marketing automation is; explains how it works; describes what a marketing automation workflow is, and then gives eight best practices for planning marketing campaigns.
For anyone looking to get to grips with what’s possible using marketing automation technology, this is a great place to start.
Read this whitepaper to learn the fundamentals of marketing automation.