Are you failing to deliver a single view of the customer?

Ensure 'connectedness' across four business areas to achieve personalisation

Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera
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Reaching the holy grail of a connected personalised experience requires organisations have a single, unified, and consistent view of the customer.

To do so, they must ensure that their MarTech stack is truly integrated, they are working in a flexible and responsive way to customer needs, and that they have access to all of the necessary data.

In this paper, you will learn:

  • The key initiatives marketing and technology departments need to focus on to achieve true connectedness
  • The specific areas where organisations are typically failing
  • Tried and tested advice from technology and business transformation consultants who have delivered complex transformation programmes

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