Samsung plans to lower chip growth amid demand slowdown

Samsung reportedly seeks to maintain or inflate prices by keeping limited stocks of DRAM and NAND

Samsung will reportedly slow the growth of its memory chip output in the face of an expected drop in demand, according to Bloomberg.

Citing "people briefed on the matter", a report says the move is planned to help keep its supply limited in order to maintain or push up semiconductor prices, at a time when the company expects bit growth of less than 20% for dynamic random access memory (DRAM) and a 30% rise for NAND flash.

Advertisement - Article continues below

Bit growth refers to the amount of memory produced, and is a key figure for gauging the projected increase in demand for DRAM and NAND products.

If bit growth is lower than expected, chipmakers such as Samsung may choose to push up prices, as well as cut orders for equipment and materials in order to curtail investment.

Samsung is one of the biggest producers of semiconductors, and holds a great deal of sway over supply for smartphones and computers. The company's chip division generated an operating income of 35.2 trillion won (24 billion) in 2017.

"If Samsung does cut its DRAM bit growth, it shows the company is happy with the current oligopoly market structure," said Anthea Lai, an analyst at Bloomberg Intelligence in Hong Kong.

Advertisement
Advertisement - Article continues below

"It prefers keeping supply tight and prices high, rather than taking market share and risking lower prices, therefore chances for DRAM prices to stay strong is higher."

Samsung's shares reached an all-time high in 2017, but have fallen 7.3% this year. Although DRAM bit volume continues to rise year-on-year, there have been concerns about stalling smartphone sales impacting the market growth for semiconductors.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Most Popular

Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/mobile/google-android/356373/over-2-dozen-additional-android-apps-found-stealing-user-data
Google Android

Over two dozen Android apps found stealing user data

7 Jul 2020