Apple confirms acquisition of virtual reality company NextVR

NextVR states it's "heading in a new direction" on its website

Apple has confirmed it’s in the midst of acquiring virtual reality company NextVR, a startup that’s provided its users with sports-related content for virtual reality (VR) headsets. 

Located in California, NextVR boasts a decade of VR experience, and the company enables users to view live events using VR headsets from PlayStation, Oculus, HTC, Microsoft and Lenovo. The cost of the acquisition is expected to ring in at $100 million, according to 9to5Mac.

This acquisition should come as no surprise to those familiar with Apple’s own virtual reality endeavors. The company has been steadfast in its efforts to carve out space within the market and is rumored to have plans to create an Apple AR-focused headset.

The tech giant has also acquired a number of smaller tech firms in the AR and VR spaces in the past, including Flyby Media nearly four years ago.

Before confirmation of the acquisition, NextVR closed its doors and updated its website to say that its “heading in a new direction.” In a statement related to the acquisition, an Apple spokesman shared: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Reports indicate an Apple-formed shell company has been hiring many of the engineers who developed NextVR’s product line. At this time, the acquisition isn’t official, but the two companies have begun informing employees who will need to relocate from the San Diego area to the Cupertino area.

Apple’s acquisition of NextVR marks the tech giant’s third known buyout this year. Before acquiring NextVR, Apple purchased Voysis, an Irish startup focused on voice technology, along with the popular weather app Dark Sky.

Featured Resources

Navigating the new normal: A fast guide to remote working

A smooth transition will support operations for years to come

Download now

Leading the data race

The trends driving the future of data science

Download now

How to create 1:1 customer experiences at scale

Meet the technology capable of delivering the personalisation your customers crave

Download now

How to achieve daily SAP releases

Accelerate the pace of SAP change to support your digital strategy

Download now

Recommended

The 8th-generation iPad debuts with the A12 Bionic chip
tablets

The 8th-generation iPad debuts with the A12 Bionic chip

15 Sep 2020
iPad Air 2020 debuts with A14 Bionic chip and USB-C
tablets

iPad Air 2020 debuts with A14 Bionic chip and USB-C

15 Sep 2020
Broadcom chip shipments indicate delayed iPhone 12 launch
Hardware

Broadcom chip shipments indicate delayed iPhone 12 launch

4 Sep 2020
Apple delays iOS 14 privacy changes after Facebook pressure
privacy

Apple delays iOS 14 privacy changes after Facebook pressure

4 Sep 2020

Most Popular

Google Pixel 4a review: A picture-perfect package
Google Android

Google Pixel 4a review: A picture-perfect package

18 Sep 2020
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020