Apple confirms acquisition of virtual reality company NextVR

NextVR states it's "heading in a new direction" on its website

Apple has confirmed it’s in the midst of acquiring virtual reality company NextVR, a startup that’s provided its users with sports-related content for virtual reality (VR) headsets. 

Located in California, NextVR boasts a decade of VR experience, and the company enables users to view live events using VR headsets from PlayStation, Oculus, HTC, Microsoft and Lenovo. The cost of the acquisition is expected to ring in at $100 million, according to 9to5Mac.

This acquisition should come as no surprise to those familiar with Apple’s own virtual reality endeavors. The company has been steadfast in its efforts to carve out space within the market and is rumored to have plans to create an Apple AR-focused headset.

The tech giant has also acquired a number of smaller tech firms in the AR and VR spaces in the past, including Flyby Media nearly four years ago.

Before confirmation of the acquisition, NextVR closed its doors and updated its website to say that its “heading in a new direction.” In a statement related to the acquisition, an Apple spokesman shared: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Reports indicate an Apple-formed shell company has been hiring many of the engineers who developed NextVR’s product line. At this time, the acquisition isn’t official, but the two companies have begun informing employees who will need to relocate from the San Diego area to the Cupertino area.

Apple’s acquisition of NextVR marks the tech giant’s third known buyout this year. Before acquiring NextVR, Apple purchased Voysis, an Irish startup focused on voice technology, along with the popular weather app Dark Sky.

Featured Resources

Humility in AI: Building trustworthy and ethical AI systems

How humble AI can help safeguard your business

Download now

Future of video conferencing

Optimising video conferencing features to achieve business goals

Download now

Leadership compass: Privileged Access Management

Securing privileged accounts in a high-risk environment

Download now

Why you need to include the cloud in your disaster recovery plan

Preserving data for business success

Download now

Recommended

Apple unveils updated Mac lineup powered by its new M1 chip
Hardware

Apple unveils updated Mac lineup powered by its new M1 chip

10 Nov 2020
Apple will require developers to add privacy nutrition labels to apps
privacy

Apple will require developers to add privacy nutrition labels to apps

6 Nov 2020
Apple will replace crackling AirPods Pro for free
Hardware

Apple will replace crackling AirPods Pro for free

3 Nov 2020
Apple reportedly ramps up search engine development
iOS

Apple reportedly ramps up search engine development

29 Oct 2020

Most Popular

Huawei Mate 40 Pro 5G review: A tragically brilliant Mate
Mobile Phones

Huawei Mate 40 Pro 5G review: A tragically brilliant Mate

26 Nov 2020
What is phishing?
phishing

What is phishing?

25 Nov 2020
Microsoft Teams no longer works on Internet Explorer
Microsoft Office

Microsoft Teams no longer works on Internet Explorer

30 Nov 2020