Samsung becomes latest big name to pull out of MWC 2021
The company said it no longer plans to exhibit at this year's show over attendee safety concerns
Samsung has become the latest big name company to pull out of this year's Mobile World Congress (MWC) following a decision to host the show as an in-person event.
The world's number one smartphone manufacturer announced on Tuesday that it won't be attending the Barcelona trade show, which is due to take place between 28 June and 1 July, and will instead showcase its new products and technologies virtually.
"The health and safety of our employees, partners and customers is our number one priority, so we have made the decision to withdraw from exhibiting in-person at this year's MWC," the company said in a statement.
"We look forward to participating virtually and continuing to work with GSMA and industry partners to advance new mobile experiences."
Samsung's confirmation is yet another blow for MWC 2021, which has already seen a number of high-profile companies withdraw from this year's in-person show.
Ericsson was the first company to bow out, and Sony confirmed shortly after that it also wouldn't be attending due to the "continuing impacts from COVID-19 and our primary consideration towards our people, their health and well-being".
GSMA is planning to host the event in June with 50,000 attendees in person and has said that everyone who visits the Fira Gran Via in Barcelona will have to show a negative test result and also repeat the test every 72 hours.
The complete guide to changing your phone system provider
Optimise your phone system for better business resultsDownload now
However, since that announcement, Nokia, Oracle, and Google have all joined the growing list of large exhibitors that have been seemingly unconvinced by the GSMA's safety measures.
Despite a number of setbacks, the industry body seems to be confident that this year's show will go ahead due to the number of vaccines being rolled out across Europe and the fact it was able to successfully hold the Shanghai version of the event at the end of February. Organisers confirmed that around 25,000 people from 114 countries were in attendance, along with 220 exhibitors, including Huawei.
How to choose an AI vendor
Five key things to look for in an AI vendorDownload now
The UK 2020 Databerg report
Cloud adoption trends in the UK and recommendations for cloud migrationDownload now
2021 state of email security report: Ransomware on the rise
Securing the enterprise in the COVID worldDownload now
The impact of AWS in the UK
How AWS is powering Britain's fastest-growing companiesDownload now