AllSaints tackles malicious bots with Netacea machine learning tech

The UK-based global fashion brand is undergoing a significant digital transformation programme

Global fashion brand AllSaints has selected bot management company Netacea to supply machine learning tools for the detection of malicious bot-based activity and cyber attacks

Having started life as a small fashion brand from East London in 1994, AllSaints has grown into a global brand with stores, franchises, concessions and outlets across 26 countries. As such, it has also garnered a strong web presence, which in turn means it presents a tempting target for malicious activity, notably fraudulent and fake traffic from bot visitors. 

Such bots can be used to power credential stuffing attacks and scrape data from customers as they enter their details, something that sites like AllSaints, with heavy e-commerce elements, are finding increasingly common.

AllSaints had been using a manual bot mitigation process to filter out the fake website visits from the real ones, but by partnering with Netacea the fashion brand gains access to the latter’s Intent Analytics engine, which can automatically distinguish bot activity from that of humans. 

“We had seen indications of potential bot activity and, with cyber-attacks hitting the headlines every day, we refused to take any chances when it came to cybersecurity,” said James Reid, AllSaints’ global technology director, noting that the company reviewed various bot protection providers and selected Netacea due in part to its “accessible” user interface. 

Related Resource

Digital Transformation Planning Report 2020

An in-depth look at how IT leaders are approaching digital transformation

Download now

By taking an automated approach to bot management, AllSaints should have a better idea of the threats targeting its online services, and free up capacity for its IT team to concentrate on other operations.

The partnership with Netacea is part of a major digital transformation programme at AllSaints, which has already seen it move from Rackspace to Google Cloud to help upscale its IT operations.

While AllSaints is not a long-standing brand, having only been in existence for 26 years, this partnership with Netacea does indicate how all manner of companies, fledgeling or ancient, can stand to gain something from digital transformation.

AllSaints’ approach to digital transformation is also noteworthy because not only is it going down the somewhat predictable ‘move to the cloud’ route, it has also worked to refine a specific part of its operations with modern technology, in this case, machine learning.

Featured Resources

Key considerations for implementing secure telework at scale

Identifying the security risks and advanced requirements of a remote workforce

Download now

The State of Salesforce 2020

Your guide to getting the most from Salesforce

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Rethink your cybersecurity strategy for the new world

5 steps to secure the enterprise and be fit for a flexible future

Download now

Recommended

What is digital transformation?
Business strategy

What is digital transformation?

6 Mar 2020
Building a digital nervous system for your business
Business strategy

Building a digital nervous system for your business

7 Mar 2020

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

3 Aug 2020
How to use Chromecast without Wi-Fi
Mobile

How to use Chromecast without Wi-Fi

4 Aug 2020
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

3 Aug 2020