Analysts: Salesforce could use Slack Connect to expand networking ambition

The reported deal could see the cloud giant build a B2B collaboration network and move beyond sales and marketing

Slack app displayed on a smartphone

Salesforce's interest in acquiring Slack could be the answer to its long search for a customer collaboration service.

The deal, which is reportedly being discussed by the two companies, could potentially see a B2B collaboration network built within Slack Connect, according to analysts.

Salesforce has added a variety of companies to its portfolio in recent years, using its expanding market cap to branch out into new sectors. MuleSoft was acquired in 2018 for $6.5 billion, and a further $15.3 billion was spent on data visualisation company Tableau in 2019.

However, a deal to acquire Slack would represent one of the biggest ever acquisitions in tech. The comms platform is currently valued at around $20bn, but it's thought that the full cost of the acquisition could be on par with Microsoft's $27 billion purchase of LinkedIn in 2016, or even IBM's $34 billion deal to take over Red Hat in 2019.

A deal for the comms platform would play well with Salesforce's strategy, according to CCS Insight principal analyst Angela Ashenden, particularly with the potential of a B2B collaboration network based on Slack Connect - the company's fledgeling external messaging service.

Salesforce has been in the market for an employee collaboration opportunity for some time, according to Ashden. In 2010, the cloud giant tried to launch its own service, 'Chatter', and later 'Community Cloud', but neither provided an extended reach outside of sales.

"In order to maintain the high rate of growth that it has achieved for the last few years, Salesforce has been investing in initiatives that will enable it to expand its footprint in customer organisations," Ashenden told us. "However, the majority of its current applications portfolio doesn't allow it significant reach beyond the sales and marketing organisation."

Featured Resources

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Evaluate your order-to-cash process

15 recommended metrics to benchmark your O2C operations

Download now

AI 360: Hold, fold, or double down?

How AI can benefit your business

Download now

Getting started with Azure Red Hat OpenShift

A developer’s guide to improving application building and deployment capabilities

Download now

Recommended

Microsoft Teams will soon make it easier to switch calls between devices
video conferencing

Microsoft Teams will soon make it easier to switch calls between devices

14 Dec 2020
JetBrains launches collaboration tool targeting software devs
collaboration

JetBrains launches collaboration tool targeting software devs

11 Dec 2020
Basecamp 3 review: More molehill than mountain
project management software

Basecamp 3 review: More molehill than mountain

30 Nov 2020
Zoom review: Are we alone now?
video conferencing

Zoom review: Are we alone now?

29 Apr 2020

Most Popular

School laptops sent by government arrive loaded with malware
malware

School laptops sent by government arrive loaded with malware

21 Jan 2021
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

21 Jan 2021
What is the Raspberry Pi Pico?
Hardware

What is the Raspberry Pi Pico?

21 Jan 2021