IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Adobe splashes out with £1bn Frame.io buy

Cloud-based collaboration start-up will help Adobe users streamline workflows

Adobe has announced that it is acquiring video collaboration start-up Frame.io for $1.276 billion (roughly £937m).

New York-based Frame.io was founded in 2014 as a workflow service for filmmakers. It takes time consuming processes, such as editing footage, and makes it asynchronous over the web, similar to Google Workspace. 

Adobe said it has tried to create its own collaboration software, but instead settled on buying Frame.io because some of its customers were already using it in their workflows. The startup's cloud-based software allows users to store and view footage, and also leave edits, with a simple shareable link. It also already has integrations with popular video editing software, such as Adobe's Premiere Pro, Apple's Final Cut and Avid Media Composer.

"Frame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe's strength in video creation and production and Frame.io's cloud-native platform," said Emery Wells, Frame.io CEO. "We're excited to join Adobe to continue to drive video innovation for the world's leading media and entertainment companies, agencies, and brands."

As part of the deal, Wells and co-founder John Traver will join Adobe, with the former remaining in charge of the Frame.io team, but reporting to Creative Cloud CPO Scott Belsky. However, there are no details as yet as to what a Frame.io subscription will look like via Adobe. Currently, there is a limited version of the service available for free, and also an enterprise tier starting at $15 per month, but both could change after the deal closes during the fourth quarter of Adobe's 2021 fiscal year.

The full valuation of the deal is also still subject to customary purchase price adjustments and, until the transaction closes, each company will continue to operate independently.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Most Popular

Former Uber security chief to face fraud charges over hack coverup
data breaches

Former Uber security chief to face fraud charges over hack coverup

29 Jun 2022
Macmillan Publishers hit by apparent cyber attack as systems are forced offline
Security

Macmillan Publishers hit by apparent cyber attack as systems are forced offline

30 Jun 2022
FCC commissioner urges Apple and Google to remove TikTok from app stores
data protection

FCC commissioner urges Apple and Google to remove TikTok from app stores

29 Jun 2022