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AVI-SPL to snap up audio-visual integration firm Sonics

Services provider says the acquisition will boost its presence in Europe and around the world

Digital enablement services provider AVI-SPL has announced the acquisition of Sonics, an audio-visual (AV) integration specialist based in Dublin.

Sonics helps some of the world’s largest brands create new value with modern workplace solutions, working closely with businesses across all sectors in Ireland and across Europe to help ensure their AV and meeting technology operates optimally.

With the deal expected to close next week, AVI-SPL said it sees “tremendous growth opportunity” with Sonics in its local market and promised to “bolster operations” there.

The provider added that it also sees Sonics “significantly strengthening” its capabilities in Europe and beyond as its own footprint continues to expand in key markets such as India.

“There is a natural fit for our two organisations,” commented Michael Kellaway, managing director UK and Ireland, AVI-SPL.

“Both companies have led the way in creating customer success with leading-edge AV and unified communications deployments and exceptional day-two services to support them. I’m thrilled to welcome Sonics to our team.”

Post-takeover, Sonics’ team of experts will become an extension of UK-based AVI-SPL. Once united, the Sonics and AVI-SPL teams will take their freshly expanded capabilities to respond to increased customer demand in Europe.

The firm said the combined operation will be well positioned to deliver modernised hybrid experiences to businesses, leveraging tech partnerships with the likes of Cisco, Crestron and Microsoft.

“We’ve worked extremely hard in Ireland over the past 16 years to become an established and trusted AV systems integrator known for our engineering pedigree – and that’s something I’m extremely proud of!” said Steven McKenna, managing director of Sonics.

“Having successfully collaborated with AVI-SPL on projects as a partner, we’ve had only positive experiences working together through a common shared focus on delivering great projects. This news is really exciting for the future of the team here in Ireland.”

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