IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Amazon UK's Black Friday fallout

Buyers unhappy as 'lightning deals' snapped up in double quick time

A sure-fire way to get customers to visit your retail site is to announce a sale which promises to be like no other. No surprise, then, that this is exactly what Amazon UK has done this week with the launch of its Black Friday promotion.

Black Friday week has been a feature of the US version of the online retailer for a while, traditionally marking the day following Thanksgiving Day, which is seen as the start of the Christmas shopping season in the States. Little surprise, then, that Amazon should extend the sales offer to its UK customers, launching Black Friday week over here with much fanfare and online chatter.

Deals have included software, peripherals, consoles and multimedia technology, with some products having their prices cut by over half their original listing.

However, the online world has been awash with complaints as unhappy customers have voiced their concerns on Twitter and Amazon's own 'deal discussion' section. Typical comments centre around the fact that deals are sold out within seconds of being posted online, giving them no chance to purchase anything themselves. Some have pointed out that products included in Black Friday week over in the States are not selling out as quickly, with suggestions that Amazon UK has not handled this promotion as well as it should have done.

Of course, disgruntled customers will be the last thing Amazon UK wanted to gain from its promotion, but then that's missing the point. The company has attracted customers to its website thanks to this offer and, once on there, it has a slew of other, non-Black Friday deals for people to take advantage of in time for the festive period.

As a marketing ploy, then, Black Friday week will have served the company well. In PR terms, however, the company will doubtless be hoping that the disquiet calms down as the week progresses. Apple has recently learned a lesson in managing expectations with the near-universal disappointment over its Beatles catalogue announcement and Amazon UK will be hoping that it hasn't lost any friends at the expense of making a pretty penny or two.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

Virgin Media O2 Business overhauls its approach to partner development
channel

Virgin Media O2 Business overhauls its approach to partner development

24 Jun 2022
Cloudflare unveils new One Partner Program with zero trust at its core
channel

Cloudflare unveils new One Partner Program with zero trust at its core

24 Jun 2022
UK government opts against regulation for cyber security standards
cyber attacks

UK government opts against regulation for cyber security standards

22 Jun 2022
VIVE announces new VIVE Flow Business Edition
augmented reality (AR)

VIVE announces new VIVE Flow Business Edition

22 Jun 2022

Most Popular

Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022
Attracting and retaining talent through training
Sponsored

Attracting and retaining talent through training

13 Jun 2022
The top programming languages you need to learn for 2022
Careers & training

The top programming languages you need to learn for 2022

23 Jun 2022