Facebook adds SMB hosting to WhatsApp for businesses

SMBs will be able to use the firm’s infrastructure for free with Facebook Hosting Services when it launches

Facebook has increased its investment in its tools and services for small and medium-sized businesses (SMBs), outlining plans to let customers manage WhatsApp messages via new hosting services.

The social media giant will expand its partnerships with vendors to give customers a broader range of platforms and hosting services on which to manage their WhatsApp messages. This is in addition to new functionality allowing transactions to be made directly through a chat, as well as new charges for some of the services being offered.

Customers have previously been able to manage their WhatsApp chats with customers through both the WhatsApp Business app and WhatsApp Business API. Facebook Hosting Services will give businesses with varying technology needs more choice over which companies they work with, and which companies manage their communications. 

“Many of the old ways in which people and businesses communicate are not working,” the company announced in a statement. “While businesses spend billions of dollars annually managing phone calls, e-mails, and SMS, people do not want to wait on hold, get passed from person to person, or wonder if their messages were received.

“The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. WhatsApp has become a simple and convenient resource in this time.”

WhatsApp is touted as one of the most high-profile communications platforms with secure, end-to-end encryption safeguarding the content of messages. Although the consumer-based platform has enjoyed massive success over the last decade, its enterprise business is still fairly young.

The company only developed a means of monetising the platform in 2018, for example, with functionality in its API to coincide with the release of a host of new tools.

Facebook claims that more than 175 million people message a WhatsApp Business account every day, and that they’re more likely to make a purchase after doing so than they were going to otherwise.

Although little detail is available on the nature of the new hosting services, or the partnerships Facebook will strike, the company says that it’ll gradually roll out its services over the coming months. Businesses will be able to use Facebook’s infrastructure to host its communications for free, with additional charges for services on top of the initial package.

Featured Resources

Four cyber security essentials that your board of directors wants to know

The insights to help you deliver what they need

Download now

Data: A resource much too valuable to leave unprotected

Protect your data to protect your company

Download now

Improving cyber security for remote working

13 recommendations for security from any location

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

Recommended

People can’t resist opening LinkedIn phishing emails
Security

People can’t resist opening LinkedIn phishing emails

16 Nov 2020
Snapchat now allows you to display subscriber numbers
social media

Snapchat now allows you to display subscriber numbers

4 Nov 2020
Instagram to extend livestreaming time limit to 4 hours
social media

Instagram to extend livestreaming time limit to 4 hours

28 Oct 2020
New chatbot and nano influencer services help online sellers
social media marketing

New chatbot and nano influencer services help online sellers

15 Oct 2020

Most Popular

46 million Animal Jam accounts leaked after comms software breach
Security

46 million Animal Jam accounts leaked after comms software breach

13 Nov 2020
macOS Big Sur is bricking some older MacBooks
operating systems

macOS Big Sur is bricking some older MacBooks

16 Nov 2020
Huawei Mate 40 Pro 5G review: A tragically brilliant Mate
Mobile Phones

Huawei Mate 40 Pro 5G review: A tragically brilliant Mate

26 Nov 2020