IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Microsoft bifurcates channel chief role following partner backlash

The move comes a week ahead of the company's annual partner conference

Microsoft has announced its intent to bifurcate the firm's channel chief role, a week ahead of the company's annual partner conference, Inspire.

Per the amendment, former channel chief and nearly-25-year Microsoft veteran Rodney Clark will be replaced by two current Microsoft executives.

"The channel chief role, previously held by Rodney Clark, will be split into two distinct leadership roles; one of which will be directly tied to sales with our channel partners and led by David Smith, new VP channel sales; and the other led by Julie Sanford, VP GTM, programs and experiences, with direct accountability for programs and offerings,” a company spokesperson said.

“The decision to evolve what formerly had been a single role into two distinct areas of responsibility is a reflection of the growing importance and breadth of our partner ecosystem all-up."

The split in the ‘channel chief’ role follows months of discontent within Microsoft's partner-channel community. Specifically, Clark’s decision to support changes in the firm’s partner program upset a number of Microsoft's partners.

A good case in point is the New Commerce Experience (NCE). The ‘per seat’ pricing model, yet to be implemented across Microsoft 365, Dynamics 365, Windows 365, and Power Platform, was not welcomed by a vast majority of the firm’s reseller partners.

Related Resource

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Whitepaper cover with title and text and IDC logo on blue header bannerFree Download

Responding to the opposition, Microsoft made another NCE concession in June, postponing "indefinitely" the date by which Cloud Solution Providers would be required to sell licenses under the NCE terms, ZDNet reported.

As matters stand, Clark has quit Microsoft to join Johnson Controls as VP & chief commercial officer.

Featured Resources

The Total Economic Impact™ Of Turbonomic Application Resource Management for IBM Cloud® Paks

Business benefits and cost savings enabled by IBM Turbonomic Application Resource Management

Free Download

The Total Economic Impact™ of IBM Watson Assistant

Cost savings and business benefits enabled by Watson Assistant

Free Download

The field guide to application modernisation

Moving forward with your enterprise application portfolio

Free Download

AI for customer service

Discover the industry-leading AI platform that customers and employees want to use

Free Download

Recommended

OGL Software will remain an independent business following the sales of sister divisions
mergers and acquisitions

OGL Software will remain an independent business following the sales of sister divisions

17 Aug 2022
N-able unveils Cloud User Hub for Microsoft 365
cloud management

N-able unveils Cloud User Hub for Microsoft 365

17 Aug 2022
Large-scale data breaches are in decline but hacking remains a threat - Flashpoint
data breaches

Large-scale data breaches are in decline but hacking remains a threat - Flashpoint

16 Aug 2022
Gartner: Software businesses must adopt DevSecOps before it becomes mainstream
Software

Gartner: Software businesses must adopt DevSecOps before it becomes mainstream

16 Aug 2022

Most Popular

Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
UK water supplier confirms hack by Cl0p ransomware gang
ransomware

UK water supplier confirms hack by Cl0p ransomware gang

16 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022