Panel Profile: Yodel CDO Adam Gerrard

We get face-to-face with one of the IT Pro Panellists

Welcome to the IT Pro Panel Profile, where we talk to the CIOs, experts and IT leaders that make up the IT Pro Panel, and discover their top tech, pet peeves and IT inspirations.

Amazon has unquestionably raised the bar when it comes to shipping and logistics. Not only do customers now expect their parcels to arrive the next day (or even sooner), they demand detailed progress updates and real-time tracking.

These demands can place a significant strain on a logistics company's IT infrastructure, requiring data-gathering, analytics and customer management systems to be working in perfect harmony. Much like Chris Ashworth, fellow IT Pro Panellist and CIO of Hermes, this is a struggle that Yodel chief digital officer Adam Gerrard understands all too well.

In addition to these challenges, he's also in charge of expanding Yodel's growing digital businesses, diversifying the company in order to remain competitive in the modern digital world.

Adam Gerrard

CDO - Yodel

Describe your role in 20 words or fewer.

I’m accountable for Yodel's propositions, digital agenda, leveraging our data and developing our business strategy.

What was your first computer? 

My first computer was a ZX81 when I was very young, and it allowed me to learn how to do rudimentary coding at a very early age.

What do you like most about working in IT? 

How IT has become a significant strategic asset for modern businesses and how technology is becoming more pervasive in day to day life.

If you could magically get rid of one piece of technology forever, what would it be, and why? 

The mobile phone. Not for any technical reason; it's because of how much it interrupts or interferes in my life and its ability to impact on my work/life balance.

What future tech innovations are you most excited about? 

The tech I’m most excited about is self-evolving algorithms. Algorithms with rules that alter the base algorithm based on feedback loops can effectively adapt themselves based upon what they find in the data they trawl. This has huge potential to speed up the ability to find insights within the masses of data accumulated by digital businesses.  

Who’s your biggest inspiration in the world of tech? 

Jeff Bezos. Jeff has been a true visionary in terms of how to leverage technology to build a global business of immense scale and diversity. He has a tireless drive to innovate, act at pace and to fail fast where necessary to enable him to ultimately succeed sooner in areas where people would never have expected him to be successful.

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If you're a senior IT decision-maker and you'd like to apply to be part of the IT Pro Panel, please email panel@itpro.co.uk.

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