N Brown Group moves Oracle apps into IBM Cloud

UK retailer chooses to underpin brand websites with IBM's platform

Retail giant N Brown Group, whose brands include JD Williams, Simply Be and Jacamo, has opted to implement IBM's Cloud to host its suite of apps.

The catalogue firm wanted to transform the way it sold its products to its four million customers needed a reliable cloud platform it could use to host Oracle's apps suite, which would allow it to bring together its financial and retail processes.

"Cloud services in the overall marketplace are still maturing, so we needed a partner who recognised this and would help us keep pace with the ever-changing retail market and our ambitions," Paul Briggs, programme manager at N Brown Group, said.

"IBM offered a successful mix the necessary range of cloud services, industry leading applications, a true partnership focus, and an open door policy from global execs to the frontline team to deliver a compelling commercial offer. IBM is more than a technology supplier; it has become a trusted advisor."

Now, customers are able to browse through any of N Brown Group's brand catalogues, add products to their baskets and choose from a wider selection of credit options to pay for their goods.

Since the web platform launched in 2016, N Brown Group said new customers now account for 77% of the platform's visitors, slightly above its target of 75%, while online revenue has grown 10% year-on-year.

"Building e-commerce sites that perform well, are reliable and can scale rapidly during seasonal peak periods is absolutely critical for retailers. By using IBM Cloud, N Brown Group can process thousands of orders per day and scale its infrastructure based on demand," said Laurence Haziot, IBM global managing director and general manager for IBM Consumer Industries.

"This is a crucial foundation for any successful retailer's digital transformation, so now N Brown Group can focus on offering a better consumer experience across multiple channels."

Featured Resources

Four cyber security essentials that your board of directors wants to know

The insights to help you deliver what they need

Download now

Data: A resource much too valuable to leave unprotected

Protect your data to protect your company

Download now

Improving cyber security for remote working

13 recommendations for security from any location

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

Recommended

VMware and Nvidia working to enable next-gen hybrid cloud architecture
VMware

VMware and Nvidia working to enable next-gen hybrid cloud architecture

29 Sep 2020
Microsoft Azure Digital Twins previews new features
Cloud

Microsoft Azure Digital Twins previews new features

30 Jun 2020
AWS launches Amazon Detective for investigating security incidents
Amazon Web Services (AWS)

AWS launches Amazon Detective for investigating security incidents

1 Apr 2020

Most Popular

80% of cyber professionals say the Computer Misuse Act is working against them
Security

80% of cyber professionals say the Computer Misuse Act is working against them

20 Nov 2020
Cisco acquires container security startup Banzai Cloud
Security

Cisco acquires container security startup Banzai Cloud

18 Nov 2020
46 million Animal Jam accounts leaked after comms software breach
Security

46 million Animal Jam accounts leaked after comms software breach

13 Nov 2020