IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Salesforce harnesses Mulesoft to connect data silos

Salesforce Integration Cloud makes it easier for businesses to target customers with relevant content across the entire business

salesforce and mulesoft logos on a white background

Salesforce has announced Salesforce Integration Cloud, taking advantage of its recent acquisition of MuleSoft to surface relevant customer data and turn it into valuable insights to better target them through relevant content.

The company explained it would use MuleSoft's technology to power its integration cloud, although Salesforce made it clear Mulesoft's standalone Anypoint Platform would continue to develop in its own right.

Salesforce's Integration Cloud allows marketers to build a comprehensive profile of the customer from all sources of data, all accessible from one place, making it much easier to manage interactions and touchpoints without having to bounce from app to app, platform to platform.

This means administrators can find the best ways to target customers with relevant information across sales, service, marketing and commerce. 

An integral part of Salesforce Integration Cloud is Lightning Flow, which allows developers other parts of the business to build workflows based around customer data. It's a visual way of building processes, which makes it easier for everyone in the organisation to understand, resulting in increased productivity and less waiting time for customers.

The company will also give developers the chance to integrate Einstein into their apps, embedding Einstein Analytics and live updates, alongside third-party Quip live apps.

"Companies of every size and industry need to transform how they operate in the digital eraand that transformation starts and ends with the customer," said Bret Taylor, president and chief product officer of Salesforce said.

"The Salesforce Platform empowers our entire Trailblazer community, regardless of skill levels, to harness the latest advancements in technology and deliver the connected customer experiences that will take their companies and careers to new heights."

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
Samsung proposes 11 Texas semiconductor plants worth $191 billion
Hardware

Samsung proposes 11 Texas semiconductor plants worth $191 billion

21 Jul 2022
Should you take your password manager off the internet?
Sponsored

Should you take your password manager off the internet?

28 Jul 2022