News

BMW is putting IBM's Watson AI in the passenger seat

BMW is working with IBM to put Watson in four hybrid supercars. Here's why

The BMW i8 is already one of the most futuristic-looking cars on the road, but it's about to get more innovative inside, too. BMW has just announced a brand-new tech collaboration with IBM, which will see the tech giant's Watson AI tested in four of BMW's hybrid sports cars. The project will see BMW engineers and IBM researchers work together in Germany, as both IBM and BMW have research facilities in Munich.

Advertisement - Article continues below

The project aims to make driving assistance and information more personalised and intuitive -- and Watson looks to be the perfect candidate for the job. IBM's powerful AI should make the car's existing systems much easier to use, and BMW has already given a few examples of how it could work. The i8's manual will be by Watson, so drivers will be able to enquire about vehicle information in natural language, rather than select phrases. In the same way, BMW and IBM want the Watson-fitted i8 to provide updates on everything from fuel levels to traffic updates in a simple, easy way.

However, Watson's machine learning will have another benefit, too: personalisation. By gradually learning the routes, language and needs of a driver, Watson will be able to deliver the right amount of information almost before it's needed."Watson is transforming how people interact with the physical world -- helping to create safer, more efficient and personal experiences at home, at work and on the road," said Harriet Green, global head of IBM's Watson IoT business.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

"With this agreement, our companies will work together to lay the foundations so that drivers can benefit from Watson's conversational and machine-learning capabilities. Our insight shows that while the car will remain a fixture in personal transportation, the driving experience will change more over the next decade than at any other time of the automobile's existence."

As cars become more advanced, carmakers are looking at ways of making their technology more accessible -- and IBM's Watson could be great way of doing it. In the future, cars will be able to offer more information to the driver than ever, and the main differentiator between carmakers will be how that information is delivered.

In 2016, brands such as Tesla use large touchscreens and heads-up displays to display information, but with more sensors on every car, connected systems and autonomous driving on the way, drivers are at risk of being overloaded with info. A digital assistant such as Watson could draw on and harness that power, making driving safer -- but also more informed.

Advertisement - Article continues below

BMW also says the i8 will also have access to an IBM-owned connected service Weather Company, although it remains to be seen where that fits in with BMW's existing HERE maps partnership with Daimler and Audi. It's possible BMW's of the future will use connected data provided by Nokia HERE maps, and simply use Watson as an added layer for better interaction.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now
Advertisement

Recommended

Visit/cloud/355855/how-has-coronavirus-impacted-business-it
Advertisement Feature

How has coronavirus impacted business IT?

1 Jun 2020
Visit/cloud/cloud-storage/355295/defeat-your-data-deluge-with-cloud-object-storage
Advertisement Feature

Defeat your data deluge with cloud object storage

16 Apr 2020
Visit/technology/355198/ibm-crowdsourcing-cpu-power-to-fuel-coronavirus-research
Technology

IBM crowdsources CPU power to fuel coronavirus research

2 Apr 2020
Visit/cloud/355098/ibm-dedicates-supercomputing-power-to-coronavirus-researchers
high-performance computing (HPC)

IBM dedicates supercomputing power to coronavirus research

24 Mar 2020

Most Popular

Visit/security/ransomware/355891/nasa-it-contractor-ransomware-hack
ransomware

Ransomware collective claims to have hacked NASA IT contractor

3 Jun 2020
Visit/security/exploits/355866/critical-vmware-cloud-director-exploit-lets-hackers-seize-corporate
exploits

VMware Cloud Director exploit lets hackers seize corporate servers

2 Jun 2020
Visit/data-insights/data-science/355678/how-data-science-is-transforming-business
Sponsored

How data science is transforming business

29 May 2020