Where will cloud take us in 2014?

Max Cooter ponders just where cloud is headed in the next year and beyond…

The old school techies, who resolutely fight against cloud and the incursions of the new generation are going to find themselves in much the same position as the stock horror movie characters who move to a deserted island or farmhouse and are bumped off one by one generally by an unseen monster. The trouble with that analogy is we know who's doing the bumping off. And, regardless, the trend will continue as long as the victims continue to fight against cloud.

The CIO needs to learn to embrace cloud, not without question or without a fight. One of the objections made by the old guard is on the importance of privacy and the sanctity of confidentiality. And, in light of the Snowden revelations, there may be a few more company executives taking warnings from the cloud sceptics more seriously.

Indeed, there are claims from a Cloud Security Alliance survey, conducted last summer, that, already, about 10 per cent o European cloud customers have cancelled contracts with US firms in light of the Snowden scandal. Personally, I take some of these claims with a pinch of salt I'm sure there have been a some customers that have pulled as a result, but I've never heard of them named, nor have any of my sources heard the names of the cold-feet brigade.

In 2014, those who get' cloud will be much more imaginative and daring than ever before. Yet those who are suspicious now will be even more so.

Indeed, the old school techies, who resolutely fight against cloud and the incursions of the new generation are going to find themselves in much the same position as the stock horror movie characters who move to a deserted island or farmhouse and are bumped off one by one generally by an unseen monster. The trouble with that analogy is we know who's doing the bumping off. And, regardless, the trend will continue as long as the victims continue to fight against cloud.

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