How SaaS is fueling powerful competitive advantage

This paper showcases a global IBM survey of senior decision makers whose organizations have implemented SaaS

Apps in the cloud

Among survey respondents, the Pacesetters are experiencing new, broader benefits resulting in powerful competitive advantage.

The use of Software as a Service (SaaS) has skyrocketed over the last few years and shows no signs of slowing down. The worldwide market is expected to grow from US$18.2 billion in 2012 to US$45.6 billion in 2017.

What's driving that demand? Among the over 800 companies we surveyed, reducing the total cost of ownership (TCO) of their applications was the top reason given for adopting SaaS. Forty-one percent actually reached that goal to a high degree. Unexpectedly though, a greater number 47 percent are using SaaS to attain a broad range of powerful benefits that combine to deliver something even more significant: competitive advantage.

Although that may seem surprising, it's remarkably consistent with prior research conducted by IBM that examined pacesetting organizations reporting competitive advantage gained through cloud computing.

To read the full report, click here.

Featured Resources

Modern governance: The how-to guide

Equipping organisations with the right tools for business resilience

Free Download

Cloud operational excellence

Everything you need to know about optimising your cloud operations

Watch now

A buyer’s guide to board management software

Improve your board’s performance

The real world business value of Oracle autonomous data warehouse

Lead with a 417% five-year ROI

Download now

Recommended

IBM reports biggest sales growth in ten years
hybrid cloud

IBM reports biggest sales growth in ten years

25 Jan 2022
IBM to sell off Watson Health assets
Acquisition

IBM to sell off Watson Health assets

24 Jan 2022
IBM ramps up sustainability efforts with Envizi acquisition
Business strategy

IBM ramps up sustainability efforts with Envizi acquisition

12 Jan 2022
LG Electronics joins the IBM Quantum Network
big data

LG Electronics joins the IBM Quantum Network

10 Jan 2022

Most Popular

Dell XPS 15 (2021) review: The best just got better
Laptops

Dell XPS 15 (2021) review: The best just got better

14 Jan 2022
Sony pulls out of MWC 2022
Business operations

Sony pulls out of MWC 2022

14 Jan 2022
How to speed up Windows 11
Microsoft Windows

How to speed up Windows 11

7 Jan 2022